Category: Then & Now
Comparing and constrasting the same building, street or block from one time period to another
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Then & Now - Downtown Post Office

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Over the past 96 years, downtown Riverside has seen 2 main post offices built, the first in 1912 and the second in 1939.

TN-usps-1950s-2008-500.jpg
U.S. Post Office
Late 1950s - 2008
Flash: View photo overlay

First came the 1912 Federal Building located on Seventh Street (Mission Inn Avenue). Sporting Italian-Renaissance architecture, the building served as the city's main post office for nearly 30 years. Afterward, the building became the headquarters for the 4th Air Force during World War II. Later uses included housing the city's police department*, and currently, the Riverside Metropolitan Museum.

The second downtown post office, located a few blocks away on the northeast corner of Ninth and Orange streets, came online just as World War II was beginning. Built at a cost of $175,900, this later version sports Spanish-Mission architecture with Art Deco/Moderne-influenced designs inside.

Seen in photos approximately 50 years apart, this second post office remains an architectural gem in downtown today. Note in the 1950s photo the lack of trees but a hedge which still remains today. Note also that Orange Street is a two-way street as opposed to today's one-way between University Avenue and Fourteenth Street.

Finally, visible in the far right background of the earlier photo is the First Baptist Church. Located at the northeast corner of Ninth and Lemon, the church site today is home to a 5-story building constructed in the late 1980s.

Flash: Downtown Post Office - Late 1950s - 2008

* Photo courtesy of RPD Remembers


Photo request: Post-1940 Riverside

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Time to rummage through those personal and family photo albums -- we're looking for photos!

1966-riv-dt-mall-001-600.jpg
1966
Main Street Pedestrian Mall
Photo courtesy of RPD Remembers

In particular, we're looking for iconic shots and city views taken between 1940 - 1990 in and around Riverside, especially those where the landscape has significantly changed. From downtown to Arlington and from UCR to La Sierra, think: buildings, shopping centers, street scenes, schools, homes, previously vacant lots -- just about anything and everything.

Tyler Mall and Riverside Plaza? Magnolia and University avenues? Mt. Rubidoux and Riverside International Raceway? March Air Force Base and Camp Haan? Main Street and the downtown pedestrian mall? Basically, if you've got it, we want to use it.

The photos can be of any size and either B&W or color, but the larger -- and higher quality -- the better. And of course, if we use it, you'll get photo credit.

If you have a photo you'd like to share, let us know: webmaster(at)raincrosssquare(dot)com.

And thanks!


1950s-pc-ie-map-001-Aa-800.jpg
This colorful "Empire" extends into the San Bernardino, Riverside,
and Los Angeles counties.


Color Photo by Luis and Virginia Kay / Columbia Wholesale Supply, N. Hollywood, Calif.

We're not certain of the exact year, but this postcard appears to be sometime during the 1950s. Based upon "Int'l Airport" being used for notating Ontario Airport, it's likely post-1946 -- the year Ontario Municipal Airport was re-named Ontario International Airport. Likewise, the lack of Lake Perris means it's pre-1974.

Note also the current-day routes for the I-15 and I-215 freeways are signed as 71 and 395 respectively and the 60 Freeway between Riverside and Pomona appears to follow the old Mission Blvd. route, which again, likely dates the card to the 1950s.

At any rate, the postcard hails from a time when Inland Southern California was better known for its orange groves and outdoor recreation rather than for explosive, suburban growth.


'North Village' opens at Galleria

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After several years without a multiplex theater, Riverside's Galleria at Tyler mall is once again lighting up the big screen following last weekend's opening of the AMC Tyler 16. As part of the mall's "North Village" expansion, the AMC theater replaces the center's original UA Theater that was cleared to make way for a free-standing Barnes & Noble in 2001.


Dec. 2007
North Village - Galleria at Tyler

Also included in the outparcel expansion are two restaurants (Yard House and Elephant Bar), a Robbins Bros. store as well as an expanded Hughes Alley parking garage. The 105,000 sq. ft. addition ups the mall's GLA to 1.2 million sq. ft.

The "North Village" addition comes on the heels of last month's opening of a 20,000 sq. ft. H&M clothing store inside the mall itself, and completes the center's recent expansion that began in 2006 with the opening of free-standing P.F. Chang's and The Cheescake Factory restaurants.

Photo Gallery: Galleria at Tyler

Slideshow: Then & Now - "North Village"

Related

Previous


Then & Now - Galleria at Tyler: Part Two

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Since its opening as the single-level Tyler Mall in 1970 and re-christening as the two-level Galleria at Tyler in 1991, Riverside's primary shopping center remains one of Inland Southern California's top retail destinations. Currently undergoing its third major expansion, the Galleria at Tyler has flourished as both the city and the Inland region have grown and prospered.

Below is Part 2 in a brief history of the Riverside mall. Part 1 can be found here.

riv-galleria-027a-200.jpg
QUICK FACTS - 1991
Nordstrom Opening: September 6
Mall Re-Opening: October 17
Expansion Cost: $100 million
Construction: 17 months
Project Manager: Donahue-Schriber,
Newport Beach, CA
General Contractor: Charles Pankow
Builders, Ltd., Pasadena, CA
Nordstrom Architect: Callison
Architecture, Seattle
Anchors: The Broadway, J.C. Penney,
May Co. (1973), Nordstrom (1991)
Stores: 160
Size: 1.1 million sq. ft. (GLA)


1988
Expansion plans
Donahue-Schriber


1988
Interior depiction
Donahue-Schriber


1990
Construction
Donahue-Schriber


2006
Similar view


QUICK FACTS - 2007
Anchors:
Nordstrom, Macy's, J.C. Penney
Primary Out-Parcels:
Barnes & Noble (2001)
The Cheesecake Factory (2006)
PF Chang's (2006)
AMC Theaters (2007)
Yard House (2007)
Elephant Bar (2007)
Robbins Bros. (2007)
Tenants:
175-plus
Size:
1.2 million sq. ft. (GLA)


July 2007
North Village


2006
Galleria at Tyler
(pre-North Village expansion)
MS Virtual Earth

1980s - Growing Pains

By the early 1980s, both residents and city officials alike began voicing opinions about the lack of an upscale department store at the former Tyler Mall. And although Buffum's considered the area in the late-1960s and Bullock's officials had recently began scouting the area, neither brand had yet committed to building a local store.

In 1985, Seattle-based Nordstrom took the initiative and began work on the region's first upscale department store in nearby Montclair. And by late 1986, following a successful opening at Montclair Plaza, Nordstrom began scouting for a second area location. The upscale retailer took particular interest in Montclair's sibling mall in Riverside, which was in the midst of planning a similar expansion. In April 1987, Nordstrom made it official -- a store was planned for an expanded Tyler Mall. However, the mall expansion would be delayed by local politics -- and local competition.

Earlier in the decade, Riverside annexed the site for a proposed regional mall on the city's eastern edge near the soon-to-be city of Moreno Valley. The mall, dubbed Canyon Springs Fashion Mall*, was proposed by Riverside-based T&S Development, developers of Riverside's highly-successful Canyon Crest Towne Centre. The two-level, 1.3 million sq. ft. mall (with 6 to 8 department stores) was part of the master-planned "Canyon Springs"* development proposed on 900 acres owned by T&S at the conjunction of Highway 60 and Interstate 215.

Although department stores Bullock's and Harris' eventually signed letters of intent for the proposed mall, T&S encountered several delays in obtaining financing. And by the late-1980s, in the face of stiff competition from another proposed mall in adjacent Moreno Valley as well as the Tyler project, T&S essentially joined forces with a small, but vocal group of Riverside residents opposed to the Tyler expansion, which gained final approval in January 1989:

The Riverside City Council, seeking to boost revenues and fulfill a community desire for upscale shopping, yesterday voted 6-1 to approve plans to nearly double the size of the Tyler Mall, including construction of a Nordstrom and J.W. Robinson's.

The Press-Enterprise - February 1, 1989

On the same day in March 1989, both T&S and the local residents group filed separate lawsuits aiming to block the expansion. But by December 1989, after key setbacks in court -- including the revelation of a thinly-veiled link between the two groups -- both lawsuits were dropped following out-of-court settlements, thus paving the way for expansion to finally begin.

(T&S suffered an even greater setback with the eventual pullout of Bullock's and the jumping ship of Harris' to the then-proposed Moreno Valley Mall at Towngate, which opened in late 1992 directly across Day Street from the proposed Canyon Springs mall. The land-rich, but cash-poor company ultimately dissolved. Today, portions of the Canyon Springs development include assorted big-box retail, offices and vacant land.)

1991 - Galleria at Tyler

After nearly 5 years of planning, negotiating, battling lawsuits and fending off competition from two proposed malls on the eastern edge of town, ground was broken in May 1990 for a $100 million expansion for the 20-year-old Tyler Mall. Included in the 500,000 square foot expansion were a second-level of mall shops, a 3-level, 164,000 sq. ft. Nordstrom department store and separate 4-level and 2-level parking structures:

"Tyler, upon completion, will appear to be a brand new mall...Everything will change. Nothing will be the same. Every piece of wall and floor will change."
William Kenney, V.P. of Donahue Schriber

The Press-Enterprise - May 20, 1990

Expansion plans for the mall closely followed those undertaken in 1985 at Montclair Plaza, also owned at the time by Newport Beach-based Donahue-Schriber. However, unlike Montclair's expansion, one major change would be how the second level of mall shops was added.

In Montclair, the second level was placed directly on the existing roof resulting in a taller overall structure. However, this also caused the new level to be a few feet higher than the second-story levels of the existing department stores. This required a gradual lowering of the mall's new second level walkways immediately heading into the department stores (including a customized mini-escalator heading into The Broadway).

In Riverside, a relatively new technique was used in which the second level would be suspended from a truss system designed to rest a few feet below the existing roof level. As such, the ceilings in the existing mall stores had to be lowered to accommodate the newly-built second level above. The result was matching floor levels and a shorter overall structure. It was more expensive, but according to Donahue-Schriber, was less disruptive to both shoppers and merchants as fewer overall support columns were needed (the added weight was distributed across the new truss system).

Seventeen months after construction began, an expanded Tyler Mall officially opened on October 17, 1991 as the newly-christened Galleria at Tyler. Shoppers eagerly welcomed the doubling of mall shops (from 85 to 160), more parking and, of course, the long-awaited Nordstrom**.

Plans originally called for two more department stores (for a total of 6), one of which was to be Robinson's. However, the 1993 merger with May Co. -- resulting in Robinson's-May -- altered those plans. To date, neither the 5th nor 6th department stores have yet to be added. (In fact, the 2006 consolidation of Robinson's-May into Macy's resulted in Macy's relocating to the opposite end of the mall into the former Robinson's-May building.)

In 2001, Barnes & Noble replaced the original United Artists cinema located on Hughes Alley adjacent to the 91 Freeway. The theater, which originally opened with 2 theatres, was quickly doubled to 4 shortly after the mall opened. A 1978 proposal to double again to 8 screens failed to receive city approval. By the mid-1990s, the small theater was struggling to compete against the rise of mega-multiplexes. Various mall expansion plans floated in the late 1990s and early 2000s envisioned the UA 4 being replaced with a modern multiplex (including plans for a subterranean version).

2006/07 - Expansion

In July 2006, the Galleria at Tyler embarked on its third major expansion. The plans, which are taking place at out-parcels at opposing ends of the mall, include a multiplex theater, restaurants, additional retail and an expanded parking structure.

First to open in late 2006 were The Cheesecake Factory and PF Chang's restaurants, both on the south end of the mall. And by July 2007, work was well underway at the north end of the mall property for what is being dubbed "North Village," which will house an AMC 16 theater multiplex, Elephant Bar and Yard House restaurants, a Robbins Bros. store as well as additional shops. Architects for the project are MBH Architects of Alameda, CA. Completion is slated for late 2007.

Elsewhere in the mall, the tenant mix continues to be updated. Recent additions include specialty shops the likes of Metropark, LoveSac, Coach and Aldo. In November 2007, Swedish fashion retailer H&M is set to open a 20,000 sq. ft. store at the mall's north end.

Yet to be determined is the fate of the distinctive 3-story, former Broadway/Macy's department store located near the "North Village" expansion. The building's cantilevered style of architecture showcases department store flair and design from a now bygone era. Its unique design was used only one other time for a sister store*** that opened in 1972 in Citrus Heights (Sacramento), Calif. (Correction: A third version of this design was used for a Fresno, Calif., Weinstock's store that also opened in 1970.)

Speculation for the now vacant building ranges from signing another department store -- such as Macy's sister store Bloomingdale's -- to revamping the 164,000 sq. ft. interior into micro shops (which, at the very least, would preserve the building). Another possibility, of course, is a complete tear down for further mall expansion. Though we'd definitely hate to see a vacant anchor for an extended number of years, we'd also hate to lose such an iconic architectural landmark. Moreover, what would become of the time capsule buried in 1970 by The Broadway, which states it's to be reopened in 2070?

We suspect only time -- and future department store mergers -- will tell.

Related

* 1988 / Greater Riverside Chamber of Commerce
** 1991 / Nordstrom, Inc.
*** Photo courtesty of Jim Van Schaak



2006
Macy's (south)

2006
Macy's (north)

2006
Nordstrom


2007
J.C. Penney

2006
Interior view

Then & Now - Galleria at Tyler

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Since its opening as the single-level Tyler Mall in 1970 and re-christening as the two-level Galleria at Tyler in 1991, Riverside's primary shopping center remains one of Inland Southern California's top retail destinations. Currently undergoing its third major expansion, the Galleria at Tyler has flourished as both the city and the Inland region have grown and prospered.

Below is Part 1 in a brief history of the Riverside mall, which is currently owned and managed by General Growth Properties, Inc.

1976-tyler-02c-162.jpg
QUICK FACTS - 1970
Opening: October 12
Cost: $45 million
Anchors: The Broadway,
J.C. Penney, May Co. (1973)
Stores: 85
Size: 800,000 sq. ft.
Land: 66 acres
Developers: Ernest W. Hahn,
Broadway-Hale, May Co.
Mall Architect: Jon Jerde of
Burke, Kober, Nicolais and Archuleta,
A.I.A., Los Angeles


Scale model for The Broadway
Architect: Charles Luckman Assoc.
(Courtesy of Jim Van Schaak)


Architect's rendering of J.C. Penney


@1976
Interior
1976 / GRCC


@1976
Exterior
1976 / GRCC


@1988
Tyler Mall
1988 / GRCC

1970 - Tyler Mall

Although the Tyler Mall did not open until October 1970, development of it began in 1965 as representatives from regional and national department stores began taking interest in two competing mall developments proposed for Riverside.

The first proposal, a 66-acre development by Beverly Hills-based Hunter Penn, was planned for the southeast corner of Magnolia Avenue and Tyler Street. The three-anchor, enclosed shopping center was preferred by two department stores, May Co. and Los Angeles-based The Broadway:

Broadway and May Co. executives say they plan to begin building department stores on the 66-acre Hunter Penn shopping center site at Magnolia and Tyler in Riverside in late 1966 or early 1967.

The Press-Enterprise - Sept. 9, 1965

The second proposal, which was approximately 2 miles northeast of the Tyler site, was a 113-acre development planned for the southeast corner of Magnolia Avenue and Monroe Street on land that comprises a portion of California Baptist University. Proposed by Riverside-based Marcus W. Meairs Co., "Magnolia Mall" was conceived as a four-anchor, enclosed shopping center and also gained the interest of two department stores, J.C. Penney (which had a stand-alone store downtown) and Los Angeles-based Buffum's:

...J.C. Penney Co. announced that a lease is likely to be signed soon to locate a $6 million store at the 113-acre Magnolia Mall...

On Sept. 4, Buffum's Department Stores revealed that Meairs has a letter committing Buffum's to a store at the Magnolia Mall center if certain other major stores also become tenants.

The Press-Enterprise - Nov. 13, 1965

Retail experts at the time agreed the city could not support both proposals, particularly with two similar-sized malls also proposed nearby in San Bernardino (Inland Center) and Montclair (Montclair Plaza). Likewise, those proposals included May Co. and Broadway stores, with the Montclair site also controlled by developer Hunter Penn.

In mid-1966, both The Broadway and May Co. bought out Hunter Penn's interest in the Montclair and Riverside sites with the Tyler property reportedly costing $2 million, or an average of $33,000 per acre.

Although Riverside originally approved zoning for both the Tyler and Magnolia malls, which actually led to a delay in construction, the Tyler site eventually became the preferred site. Its location on what was then sheep grazing land sat adjacent to the Tyler Street exit off the Riverside Freeway.

With the delays, initial site preparation and development of infrastructure did not begin until early 1968. And in February 1969, with Los Angeles-based developer Ernest W. Hahn now on board, plans were officially released:

Plans for immediate construction of a $45 million regional shopping center, officially named Tyler Mall, at Tyler and Magnolia in Riverside were formally made public...

...participants are Broadway-Hale Stores Inc., May Co., J.C. Penney Co., and Ernest W. Hahn...

The Press-Enterprise - Feb. 5, 1969

Major construction began in October 1969 with the mall officially opening one year later on October 12, 1970*, ushering a new era of shopping to Riverside. Already familiar with the mall concept via the 1956 opening of the outdoor Riverside Plaza -- one of the first mall-like developments within Southern California -- the city welcomed this new enclosed version with open arms -- and open pocket books.

With 68 original stores (soon to be 85), including two department store anchors (The Broadway, J.C. Penney, plus a third pad) and a 61,000 square foot, two-level F.W. Woolworth, the 800,000 square foot Tyler Mall was nearly twice as large as its older cross-town cousin. Several exterior buildings, including a twin theater (United Artists), free-standing bank (United California Bank*), two restaurants (Howard Johnson's, Farrell's Ice Cream Parlour*), two auto centers (JCP, Broadway*) and a gas station rounded out the property.

After a three-year delay in finalizing a new interior prototype, the May Co. building opened in July 1973, anchoring the south end of the mall. Containing a restaurant and cocktail lounge, the $5.5 million store was among the first stores to introduce the company's new retailing concept.

With the exception of The Broadway and May Co. buildings, the mall's original exterior was rather conservative, uniform and perfunctory. Rough textured, beige brick dominated the overall look with walls hiding the exterior utility corridors. Four entrances, two on each side, graced the north and south ends of the mall near the department stores. At the center of the 1000-foot linear mall was a short corridor housing more stores and the main entrance**, which faced west toward Tyler Street (where Nordstrom stands today).

Of particular interest was the striking architecture of The Broadway building. Designed by Los Angeles-based architectural firm of Charles Luckman & Assoc. (whom also designed New York's Madison Square Garden), the building's cantilevered*** design remains unique even today. Also of note, was the store's interior. Designed by Jim Van Schaak, the interior was honored as "Department Store of the Year" in the national "Store Interior Design" competition. (In late 2006, the building was vacated by Macy's for the freeway-friendly Robinson's-May building. As of mid-2007, plans for reusing the building are pending.)

Unlike the exterior, the mall's original interior** had a bit of late 60's flair, albeit with a modernist touch. Colorful skylights, hanging light clusters, abstract, high-gloss flooring, bark-filled planters and wooden, semi-circular benches added a whimsical touch to the mall.

For much of the 1970s and 1980s the mall performed well, but many felt there was at least one missing element -- an upscale department store. Although Buffum's initially appeared interested in the market in the late 1960s and Bullock's considered a store in 1980, economic conditions -- and eventual mergers -- kept both from making firm commitments:

"...we're interested because of the population growth and eventually we'll get there."
Bullock's executive

The Press-Enterprise - Sept. 22, 1980

In 1987, following strong population growth in the region and a successful 1986 opening at a newly-expanded Montclair Plaza, Seattle-based Nordstrom began showing interest in Montclair's sibling mall in Riverside, which was also working to expand. However, shoppers in Riverside would have to wait a few more years as obstacles threatened to derail the proposed expansion.

Continue to: Part 2

Related

* 1970 / PE / RPL
** Copyright Greater Riverside Chamber of Commerce
*** Photo courtesy of Jim Van Schaak


1969
Site Plan
(1969 / PE / RPL)

1976
Interior
(1976 / GRCC)

1985
Interior (remodeled)
(1985 / GRCC)


1985
Advertisement
(Donahue
Schriber)

1990
Signage
(Donahue
Schriber)
grcc-1990-tylermall-02c-450.jpg
1990
Main Entrance
(1990 / GRCC)
grcc-1990-tylermall-01c-600.jpg
1990
Advertisement
(Donahue Schriber)

Library should remain downtown

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There's been some chatter recently of moving Riverside's "Central Library" from its current downtown site on Mission Inn Avenue to a location east of the 91 Freeway. We feel this would be a big mistake.


2006
Central Library


1966
w/ original fountains
1967 RNB calendar


1970s
Pre-Chinese Pavilion


1980s
w/ rose garden
1985 / GRCC


1910
Carnegie Library

The notion began with a seemingly innocuous letter to the editor that appeared in the June 19th edition of The Press-Enterprise. Initially, the letter received a smattering of support (one, two). But it was the boost given by revered PE columnist Dan Bernstein in which the issue began to take on a life of its own.

Although we agree the Eastside indeed could use an expanded library, moving the downtown branch is not the answer. Simply put, the Central Library plays a vital role in the city's reemerging downtown arts & culture community. And as the main branch of the citywide system -- as well as being a primary governmental repository for Riverside County and the Inland region as a whole -- the Central Library should remain downtown where it is both expected and belongs.

Moreover, the library is probably the best entity in drawing folks of all neighborhoods and of all classes to the downtown area, some of whom their only semi-regular exposure to downtown may in fact come from visiting the Central Library. And with a reemerging downtown, such wide-ranging exposure is critical for long-term stability.

Fortunately, it appears many others share our view, including the Riverside Downtown Partnership, the president of the Riverside Public Library Foundation and even Duane Roberts, owner of the Mission Inn, who no doubt might be easily tempted in viewing the adjacent library property for expansion of the popular Mission Inn hotel. However, he too understands the importance of having the library at his doorstep:

As the owner of the Mission Inn, there is no person more interested in an economically vibrant downtown, but not at the cost of losing an important center of arts and culture...

The Press-Enterprise

But, we must confess, this post goes beyond the relocation factor. We're about to broach a subject that has touched many a nerve since the "new" library replaced the old Carnegie in 1965.

First off, we whole-heartedly agree it was a shame to lose the 1903 Carnegie to the wrecking ball during the mid-1960s. However, as painful as that might have been, it is now in the past and there's nothing we can do to reverse that particular decision -- but we can keep from repeating it. With that said, we believe the current building has its own architectural merits, and thus, should not meet a similar fate. In fact, we're even willing to say we like it. (There, we said it.)

Although we agree its placement in the midst of historic architecture -- ranging from the eclectic Mission Inn to the ornate First Congretional Church -- is indeed a bit jarring, we also believe the building itself offers some of the best representation of mid-century, "new formalism" architecture within the entire Inland region. Such architecture may not be fully appreciated by many old-timers, but recent generations have grown up among such striking, modern architecture -- only to see it now quickly disappearing from the landscape. Moreover, though subjective as it is, who's to say such isn't the next "historic" architecture worth preserving?

If anything can be said about losing the historic Carnegie and its eventual replacement with the modernist facility, it is that it proved to be the catalyst which brought historic preservation to the forefront in Riverside. In fact, we have heard it said that it was the reason for the coalescence of historic preservation efforts during the 1960s, which played a pivotal role in preserving the Mission Inn in the 1970s and early 1980s. To lose such a real-life, existing reminder for future generations to see with their own eyes, in all its juxtapositional glory, we feel will only increase the likelihood of repeating similar mistakes. Thus, if not for any other reason, we say the current library should stay standing as a living, breathing reminder of the need for cohesive historic preservation.

Finally, why not make the current Metropolitan Museum the "new" Central Library and the current Central Library the "new" Metropolitan Museum? Architecturally, the current library looks more like a museum of modern art while the current museum looks more like an historic library.

There, it's settled.

All kidding aside, we believe the city's main library branch belongs in downtown -- and nowhere else.

Related


2006
Entry ramp

2006
Mid-century entrance

2006
Mid-century
lighting


2006
Mid-century designs

2006
"dove" screen

2006
Chinese Pavilion

One of the things we find fascinating are how places and/or buildings change -- or don't change -- over time. Sometimes it's a simple paint job on an old house or building while at other times an entire building -- or entire block -- is completely redeveloped. Sometimes the transformation takes several years, while in other cases the landscape changes rather quickly.

Click the image below for two views of "E" Street in downtown San Bernardino, first from the 1940s and next from 2007.

Both views are looking north toward the intersection with 3rd Street (note: the 1940s postcard incorrectly states the view as being from 3rd Street as opposed to being toward 3rd Street).

On the immediate left is the Harris Co. department store, with its decorative elements, while just beyond it is the Andresen Building, which was the former home to Bank of America. As seen in the 2007 view, both structures remain standing today, though the Harris Co. building is currently closed.

On the right, the scene has changed dramatically. Civic Plaza -- which encompasses City Hall, Exhibit Hall and the Clarion Hotel -- has replaced the buildings on the immediate right, including the one-time branch of Citizens' National Bank (foreground) and the four-story, 1890 Katz Building (background).

With the redevelopment of Carousel Mall -- of which the Harris Co. building anchors its eastern end -- becoming much more probable, the immediate area is likely to change dramatically once again.

Flash: 'E' at Third: 1940s - 2007

Related


1930s
Harris Co.

1950s
3rd Street toward E Street
(where Carousel Mall
sits today)


1940s
E Street toward 3rd Street

2007
E Street toward 3rd Street

Peeling back time

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After 35 years of being seemingly frozen in time, the mid-century facade of the old Imperial Hardware Co. store in downtown Riverside is soon to be no more.


2007
Work begins


2007
Peeling away


2007
Twisted metal


2007
Uncovered facade

The city, which recently finalized purchase of the long-shuttered building, began dismantling Imperial's modern false front early Monday. By midday, nearly three-fourths of the aluminum covering had been removed, revealing the 1930s Art Deco facade of the former Westbrook's Hardware, which looked to be in surprisingly good shape.

The building itself dates back to at least 1900 when Franzen Hardware opened within the current building located at 3750 Main Street (word is the building's original use was at least in part restaurant-related). Owned by Henry and Chris Franzen, the hardware store was later sold in 1921 to R.H. Westbrook, whose family had become partners with the Franzen's in 1908.

Following a 1935 fire that wiped out most of the store's stock, the building was refurbished, restocked and renamed Westbrook's Hardware. Part of the post-fire remodeling included the now-uncovered Art Deco facade.

In 1959, the operation was again sold, this time to El Centro-based Imperial Hardware Co., a small chain of hardware & housewares stores in Southern California. Along with the sale soon came the now gone mid-century false front.

However, with the retail landscape in both downtown Riverside -- and America -- on the brink of change, Imperial's fate was soon sealed. By the mid-1960s, long-standing downtown stores, such as Sears, had mostly moved into larger buildings located in suburban settings, sending downtown's retail landscape into a tailspin. From what we've been able to gather, it appears Imperial succumbed sometime in the late 1960s, leaving the building to sit patiently for re-use that has yet to materialize. (Update: According to a June 19th article in The Press-Enterprise, Imperial Hardware closed the downtown store in 1972.)

And yet, because the building's front remained unchanged for a number of years -- all the while other storefronts nearby had been refurbished -- the modern Imperial facade had become an iconic landmark of downtown in its own right. In essence, the facade stood as a relic harkening back to when downtown was still the epicenter for shopping. In recent years, the former store's front entrance has been adorned with colorful murals and art.

Though we admit to initially having mixed feelings about the loss of the modern Imperial facade, no doubt what lurked beneath is quite a blessing itself. And if refurbished, will indeed add historic character to Riverside's pedestrian mall. Our hope is that the city, which has been courting potential retail and dining uses, is able to retain the Art Deco facade into any re-working of the building.

Without a doubt, the spot near the center of the pedestrian mall offers a very unique opportunity, possibly for just the right national retailer -- such as a bookstore or mid-level restaurant -- which could help in drawing a larger presence to the resurging pedestrian mall. We even feel a mixed-use development incorporating ground floor commercial topped with residential uses would work very well -- so long as much of the existing building's historic character could be worked into such a plan (which would greatly add to both nighttime and weekend activity along the pedestrian mall).

Update

Related


2007
Old signage

2007
Rusted aluminum

2006
Mid-century facade

1966
Downtown Mall
(1967 RNB Calendar)

Mid-1930s
Westbrook's Hardware

Then & Now - Main at Mission Inn

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Before there was a Main Street Pedestrian Mall in downtown Riverside there was, well, an actual Main Street, with actual cars -- and curbside parking.

Seen here in photos approximately 50 years apart is a view of Main Street looking north toward Mission Inn Avenue (formerly Seventh Street) from near University Avenue (formerly Eighth Street). On the far right is the historic Mission Inn and on the far left, with its pyramid-shaped, red-tiled roof (as seen in lower photo), is the Loring Building, which was built in 1890. Obviously, the scene has changed dramatically, but how and why? (To fully appreciate the change, check out the Flash overlay.)


Main Street at Mission Inn
looking north toward Mission Inn Ave. (Seventh St.)
Flash: View photo overlay

Following the 1956 opening of the nearby Riverside Plaza, downtown shopping began a slow but steady decline. In response, city leaders soon started working at remaking the city's civic center. Plans included a landscaped pedestrian mall with spruced-up storefronts. Eventually, it was envisioned the mall would be anchored by what officials hoped would be a new city hall, a convention center / hotel and a performing arts center. (Only city hall and the convention center / hotel would come to fruition.)

In late 1965, the city settled upon an initial plan and work began in May of 1966 at tearing out Main Street between Sixth and Tenth streets. On November 23, 1966, the mall was officially dedicated* and open for business. However, with its opening coinciding with America's growing appetite for suburban shopping centers, the pedestrian mall got off to a rocky start.

One major retailer (Sears*) had already relocated to a larger new store elsewhere in Riverside while two others (Montgomery Ward, JC Penney) would eventually follow suit. The flight of retail only got worse with the 1970 opening of Riverside's Tyler Mall** (now Galleria at Tyler), which was double the size of the earlier Riverside Plaza and -- more importantly at the time -- it was enclosed.

Although the loss of the major retailers was significant, the pedestrian mall's plight began stabilizing in the mid-1970s with the opening of the new city hall and convention center (anchoring opposite ends of the mall) as well as an 11-story Security Pacific National Bank building (seen here in 1976**: one | two), which replaced aging storefronts near the mall's center. But America's love affair with large enclosed shopping centers -- and free easy parking -- continued to erode the downtown retail market.

By the early 1980s, storefronts along the pedestrian mall consisted mostly of small local shops and empty spaces. The slow decline of the Mission Inn, which had transformed from an opulent hotel into rental/student apartments, certainly did not help. For a while, it appeared the mall's future was in doubt. One bright spot development-wise during this period was the 6-story Mission Square building, which in 1984 replaced another block of mostly empty and aging storefronts between Ninth and University.

In 1988, however, things began looking up as a refurbished Mission Inn hotel was set to reopen. Renovated over 3 years to the tune of $30 million (which would eventually approach $50 million), the newly christened Omni Mission Inn** was seen by civic officials as an important catalyst for reviving the floundering pedestrian mall. Yet just weeks before its official grand opening, the Inn's owner -- Carley Capital Group -- went bankrupt, forcing a takeover of the Inn by Chemical Bank of New York. The bankruptcy dealt a serious blow to both the mall and downtown in general. Moreover, it would be another 4 years before the Inn fully reopened.

Another significant event was the 1992 merger of Security Pacific National Bank into Bank of America, which saw the mall lose one of its primary anchors. Subsequent plans for re-using the bank's 11-story building included an option of reopening parts of the pedestrian mall to limited traffic. Fortunately, a second event later that year -- the purchase and reopening of the Mission Inn by local businessman Duane Roberts -- helped keep the pedestrian mall intact and free of cars.

Today, the downtown pedestrian mall stretches upwards of 7 blocks from Tenth to Third streets and remains one of Southern California's only true pedestrian plazas. Although it has taken 40 years to arrive at where it is today and indeed a few rough spots remain, thankfully, most residents simply could not imagine it reverting back to just another traffic-clogged street. In fact, the pedestrian mall is about to undergo a face-lift -- its first major rehab since being built in 1966.

Since the December 1992 reopening of the Mission Inn, the pedestrian mall has steadily picked up steam. The former Security Pacific Bank building has become a collection of offices mostly for the state of California while small independant shops throughout the mall coexist alongside a mixture of banks, eateries, service-related businesses and cultural arts establishments.

Recently, the mall has seen an influx of higher-end establishments such as Renuance Aesthetic Care and eateries Trilussa, Omakase and Coffee Bean & Tea Leaf. The most surprising empty spot remains the long-shuttered