City News: May 2010 Archives

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May 2010
3520 Tyler Street, Riverside
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1979 advertisement
Greater Riverside
Chambers of Commerce


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1991
Target (on left) & Mervyn's

riv-2010c-tyler-3520-009-600.jpg
2010
Unhidden squiggly

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2010
Kohl's incoming

This past weekend, we stumbled upon a bit of retail archeology when we noticed the false-front of a now-shuttered Mervyn's had been removed to reveal the zig-zag roofline of the building's original occupant -- The Treasury. (The removal is part of refurbishing the former Mervyn's space for an incoming Kohl's, expected to open in September 2010.)

For those who don't remember, The Treasury was the discount division of JCPenney, which acquired the small chain (also known as Treasure Island in some parts of the U.S.) from General Merchandise Co. in 1962. Many of the stores sported a zig-zag roofline above the main entrance, which became part of the chain's advertising slogan of "Under the squiggly roof."

The stores were quite large, often in excess of 150,000 sq. feet. Permits from 1971 show the Riverside location at just under 185,000 sq. ft. (plus an 11,600 sq. ft. basement). To help patrons navigate the expansive sales floor, several colored lines designating the major departments (housewares, electronics, toys, womens' clothing, etc.) fanned out on the floor from the main entrance leading shoppers toward the desired department.

The Riverside store, located at 3520 Tyler Street, opened in 1972 and closed in 1981 when JCP shut down the then money-losing discount chain. Permits indicate the Riverside location was developed by Ernest W. Hahn, who also opened the then Tyler Mall (Galleria at Tyler) across the street in 1970.

In early 1983, Minneapolis-based Dayton-Hudson purchased the former Treasury site in Riverside, partitioning the large building for use as both a Target and Mervyn's. A Press-Enterprise article from July 1983 indicates Mervyn's spent $7.7 million over 4 months to refurbish its portion of the building (approximately 79,000 sq. ft.). (Interesting to note, the article also states Mervyn's had been looking for a site in the city since 1975 -- prior to the chain's 1978 acquisition by Dayton-Hudson -- but was unable to find a suitable location.)

Around 1992, Target enlarged their portion of the building slightly by expanding outward along the store's Diana Avenue (freeway side) frontage.

In mid 2008, Mervyn's -- now no longer part of Target Corp. (formerly Dayton-Hudson) -- filed for Chapter 11 bankruptcy, eventually leading to the shuttering of the chain by early 2009. The Riverside location remained vacant until the recent renovation by Kohl's.

Related


riv-2008c-galleria-tyler-024-400.jpg
2008
Mervyn's
signage
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2008
Concealed zig-zags
riv-2008c-galleria-tyler-017-600.jpg
2008
Tyler street facade


riv-2010c-tyler-3520-029ac-400.jpg
2010
Post
Mervyn's
riv-2010c-tyler-3520-001-600.jpg
2010
Zig-zags revealed
riv-2010c-tyler-3520-020-600.jpg
2010
Tyler street facade


Sources: The Press-Enterprise, City of Riverside, Riverside Public Library, WikiPedia


More - City News: May 2010:
April 2012 | March 2012 | December 2011 | November 2011 | August 2011 | July 2011 | June 2011 | May 2011 | March 2011 | December 2010 | November 2010 | October 2010 | September 2010 | June 2010 | May 2010 | February 2010 | January 2010 | November 2009 | September 2009 | August 2009 | July 2009 | June 2009 | May 2009 | April 2009 | February 2009 | January 2009 | December 2008 | November 2008 | September 2008 | August 2008 | July 2008 | June 2008 | May 2008 | April 2008 | March 2008 | February 2008 | December 2007 | October 2007 | July 2007 | June 2007 | May 2007 | April 2007 | March 2007 | February 2007 | November 2006 | September 2006 | August 2006 | July 2006 | June 2006 | May 2006 | December 2005 | October 2004 | January 2004 | December 2003 | November 2003 |

About this Archive

This page is a archive of entries in the City News category from May 2010.

City News: February 2010 is the previous archive.

City News: June 2010 is the next archive.

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