Results tagged “victorville” from Raincross Square

Forever 21 at Riverside Plaza

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This weekend marked the grand opening of Forever 21 clothing stores inside former Gottschalks/Harris' buildings at Riverside Plaza and Hemet Valley Mall. The stores are part of the Los Angeles-based retailer's aggressive growth plans that includes new large-format stores, many of which are currently taking up residence within former Mervyn's and Gottschalks stores.

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2009
Forever 21

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1964
Harris'

In excess of 50,000 sq. ft. -- well above the majority of the chain's existing mall stores, most of which are under 10,000 sq. ft. -- these larger stores will include a wide-ranging mix of clothing and accessories for both men, women and youth. More recently, the chain began opening 20,000 sq. ft. stores, including a location at The Shoppes at Chino Hills.

Initially, the Riverside location will take up 90,000 sq. ft. on two levels of the 204,000 sq. ft., 3-story store, which opened in 1957 as Harris'. Future plans call for possible expansion into some of the third floor, likely making it one of the largest stores in the chain. What will eventually become of the unused portions of the building -- including a basement -- remain unknown.

Earlier this year, the chain opened a large-format store in a former Mervyn's store in Victorville. A fourth Inland Southern California store is expected to open later this fall inside a former 3-story, Macy's/Broadway department store at Inland Center mall in San Bernardino. Once fully occupied, it will likely rival the Riverside location in eventual size.

It'll be interesting to watch how these new large-format stores evolve -- and perform -- for the mostly youth-oriented clothing chain. At the very least, the re-using of the former Gottschalks/Harris' (Riverside) and Macy's/Broadway (San Bernardino) have forestalled any potential demolition of the mid-century department store buildings.

Previous

Sources: The Press-Enterprise, Riverside Plaza, City of Riverside


(Harris') Gottschalks gone

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July 2009
Store closing

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July 2009
Sign says it all

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July 2009
Final day

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1964
Back in the day

This past weekend saw the end of an era as Fresno-based Gottschalks closed for good on Sunday. For local folks, this also means an end to what once was the remnants of San Bernardino-based The Harris Co., which operated 7 department stores across Inland Southern California before the chain was sold to Gottschalks in 1998.

At the Riverside Plaza location, shoppers crowded parts of the first floor to buy merchandise that had been reduced up to 95% in the store's final days. Also up for sale were fixtures and even signage. Other areas of the selling floor had already been stripped bare of most merchandise.

The 3-story (plus basement) store will be transformed into a large-format Forever 21, which is expected to open sometime in August. Yet to be made public is exactly how much of the 204,000 sq. ft. former Gottschalks will be used by Forever 21. It's possible sub-leasing might take place.

As for both Gottschalks and Harris', what began in 1904 and 1905 respectively, is now history. The story behind both chains offer similar parallels, each having been founded by newly immigrated German families (Emil Gottschalk and Philip, Herman and Arthur Harris respectively).

Although Gottschalks grew much faster as a chain in the post-war years relative to Harris', both chains remained independently owned for many decades, thriving on local control and insights. For Harris', this led to a very loyal customer base, becoming what many considered the Marshall Field's of the Inland region.

By 1981, however, the smaller Harris' chain was facing stiffer competition against the larger department stores. It was at this time that third-generation members of the Harris family decided to sell the Inland Southern California chain to Spanish retailer El Corte Ingles.

And by the time of their 1998 merger -- in which the 7 local Harris' stores were re-branded as Harris'-Gottschalks -- both chains were beginning to struggle against the national department stores and discount chains. Within 10 years, signs of possible selling off to larger chains began to surface at Gottschalks, none of which managed to fully materialize. As such, it was a dire economy that finally ended the chain for good as Gottschalks filed for bankruptcy in early 2009.

In today's mega-franchise retailing environment, such personalized regional chains are a rarity (and likely to become even more so). And with Sunday's closure of the 58-store Gottschalks chain -- most of which were located in California -- the last remnants of Harris' is no more as well.

Related

Previous

Update

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July 2009
Last day!
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July 2009
Empty cases
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July 2009
Clearing out
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July 2009
Display sales


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July 2009
Escalator up
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July 2009
Nothing left
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July 2009
RIP
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July 2009
'H' for Harris'



Sources: City of Riverside, The Press-Enterprise, Fresno Bee, Riverside Plaza, "The Harris Company" (Aimmee L. Rodriguez, Richard A. Hanks, Robin S. Hanks)


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