Results tagged “hemet” from Raincross Square

A look at local history books

A Colony for California
Riverside Museum Press

Riverside 1870-1940
Arcadia Publishing

Riverside in
Vintage Postcards

Arcadia Publishing

Riverside - Then & Now
Arcadia Publishing

Recently, local historian Hal Durian's weekly "Riverside Recollections" column spotlighted several local history books, including the very popular photo history books from Arcadia Publishing.

The Arcadia series includes several topics, including Images of America, Postcard History Series, Then & Now, Black America Series, Images of Sports, and Campus History Series.

Locally, several communities have been profiled in the Arcadia series, including: Riverside, Corona, Norco, Jurupa, Rubidoux, Moreno Valley, Hemet, San Jacinto, Menifee, Murrieta, Temecula, Palm Springs, San Bernardino, Redlands, Loma Linda, Montclair, Fontana, Rialto, Colton, Crestline, Lake Arrowhead, and Big Bear.

Several cities, such as Riverside, even have multiple books: Riverside 1870-1940, Riverside in Vintage Postcards, Riverside - Then & Now, Riverside's Mission Inn, Riverside's Camp Anza & Arlanza, and Arlington.

There are also a number of single-topic books: Norconian Resort, March Air Force Base, Kaiser Steel, Fontana, The Harris' Company, Lake Mathews & Gavilan Hills, and Temecula Wine Country, and Route 66 in California.

Beyond the Arcadia books, which offer mostly a cursory review of local history in a quick, easy-to-digest visual format, there are several other local history books of Riverside to take note of.

In particular, local author Joan H. Hall has done great work documenting several aspects of Riverside. Her "Adobes, Bungalows and Mansions of Riverside, California - Revisited" (with co-author Esther H. Klotz) and "Cottages, Colonials and Community Places of Riverside California" are two of the best such works, offering insight on many of Riverside's homes, buildings and sites.

Hall has also wrote (and/or co-authored) several other important local histories, including "A Citrus Legacy," "Through the Doors of the Mission Inn," "Pursuing Eden," and "History of Citrus in the Riverside Area."

Along with Hall's many books, two other books are worth noting for their more in-depth look at local history: Steve Lech's, "Along the Old Roads -- A History of the Portion of Southern California that Became Riverside County, 1772-1893," which gives background information for communities of Riverside County; and the late Tom Patterson's, "A Colony for California," which is a loose collection of both factual and anecdotal accounts of Riverside's first one hundred years (1870-1970).

Most of these books are found at area museums and many local shops, plus Barnes & Noble and Borders bookstores. They can also be found on (click here for direct links to each book). And of course, the Arcadia books can also be found at Arcadia Publishing.

Prior to its 1992 merger with then San Francisco-based Bank of America, Los Angeles-based Security Pacific National Bank had become one of the nation's largest banking institutions. It also had several branches -- and deep roots -- in and around Riverside.


Security Pacific Plaza (top left)

Citizens Bank
Eighth and Main (NE corner)
(Evans Building; former
Orange Growers bank)

Citizens National Bank
Eighth and Main (SE corner)
(former First National Bank
of Riverside building)

Citizens NT&SB
Eighth Street (Univ. Ave.) expansion
(directly behind 3800 Main Street)

Architect's rendering of
exterior remodeling for
Security First National Bank
at 3800 Main Street

Security First National Bank
(post-1958 facade makeover)

Architect's rendering of
Security Pacific Plaza

California Tower

California Tower

In April 1973, Security Pacific National Bank (SPNB) opened an 11-story branch/office tower in downtown Riverside to house the bank's rapidly-growing Inland Division headquarters. The division was the result of several local bank acquisitions and consolidations spanning 50 years, the last being when Security First National Bank (the forerunner to SPNB) acquired Riverside-based Citizens National Trust & Savings Bank.*

At the time of the 1957 acquisition, Citizens Bank had grown into the largest Inland-based bank and one of the largest locally-owned banks in California outside of San Francisco, Los Angeles or San Diego:

...Citizens has 26 branches (14 are in Riverside County) and $215,000,000 in resources ... (and) has attained an unusual size for a non-metropolitan regional bank and for this reason, and for its progressive policies, it has attracted wide attention in banking circles.
(The Press-Enterprise, 09/11/1957)

Founded by Riverside businessman S.H. Herrick, Citizens Bank of Riverside opened in June 1903 with $50,000 in capital and nearly $15,000 in deposits, this according to a Press-Enterprise report on the bank's 50th anniversary in 1953.

(By 1953, deposits had grown to $105 million. Incidentally, two of the bank's initial commercial customers were the then-separate newspapers, Riverside Press and Daily Enterprise.)

Originally located at the northwest corner of Ninth and Main streets in downtown, the bank soon expanded, adding an Arlington branch in 1904.

By 1907, shortly after acquiring Riverside-based Orange Growers National Bank and increasing its capital to $150,000, Citizens Bank gained its national charter, becoming Citizens National Bank of Riverside. That same year, Citizens also established a separate bank -- Security Savings Bank -- at the southwest corner of Seventh (now Mission Inn Ave.) and Main streets. This new "savings" affiliate allowed the bank to expand into other lending areas that were restricted by its national charter.

Upon acquiring Orange Growers, Citizens moved from its original home at Ninth and Main streets into Orange Growers' much more stately Evans Building located at the northeast corner of Eighth and Main streets. The building -- one of Riverside's most ornate early buildings -- began life in 1891 as Riverside National Bank, which had closed during the national banking panic of 1893.

In 1916, Citizens Bank grew again by acquiring First National Bank of Riverside (not to be confused with the long-closed Riverside National Bank from 1891). Upon the acquisition, Citizens again moved into the former bank's much larger, 4-story building located directly across the street at 3800 Main. The move allowed Citizens' affiliate -- Security Savings Bank -- to move from Seventh and Main into the Evans Building, thereby giving Citizens two prime corners of Eighth (now University Ave.) at Main streets.

Between 1933 and 1957, Citizens continued growing while acquiring several local banks, including those in the cities of Corona, Hemet, Banning and Apple Valley. During this time, Citizens also expanded its branch network in Riverside as well as throughout the Inland region, including Barstow, Blythe, Cathedral City, Colton, Fontana, Highland, Loma Linda, March AFB, Palm Springs, Perris, Redlands, Rialto, Rubidoux, San Bernardino, Twentynine Palms and Yucaipa.

In the early 1940s, Citizens enlarged its downtown headquarters at Eighth and Main by expanding east along Eighth Street (University Ave.). The expansion took place directly behind the bank's 3800 Main Street building on the site of the former Covert Building, which was demolished due to structural issues.

In 1954, Citizens consolidated its separate Security Savings Bank affiliate into the parent bank, thereby relinquishing the Evans Building across the street on the NE corner of Eighth and Main. (The Evans Building itself was torn down in 1964, leaving a small parking lot that exists to this day.)

Upon its 1957 purchase by Security First National Bank (soon-to-become SPNB in 1967), Citizens' president -- Elden Smith -- described the bank's 54 years of local service as stemming from its philosophy of being "small enough to know you, large enough to serve you, strong enough to protect you." And although Citizens had grown into one of the larger banks in California -- and at the time listed as the 135th largest in the nation -- Smith foresaw the increasing dominance of the much larger national banks:

Smith said (Citizens) could undoubtedly retain its complete independence indefinitely. But whereas the bank now enjoys cooperation from most large banks of California and elsewhere ... this situation probably will not continue.
(The Press-Enterprise, 09/11/1957)

Having strong allegiance to both Riverside and the Inland region, Mr. Smith was instrumental in making the newly-absorbed Citizens Bank an autonomous division within the much larger Security First National Bank. As such, the Inland branches were known for several years as the Citizens Division of Security First National Bank.

(Mr. Smith's allegiance to downtown Riverside was later honored via the Elden Smith Memorial Fountain installed on the Main Street Pedestrian Mall directly in front of the former Citizens Bank HQs. However, the fountain was removed during the mid-1990s: 2007 | 2009)

In 1958, shortly after the acquisition, the division HQ at 3800 Main Street was remodeled inside and out. The mid-century designs -- ground marble aggregate and Byzantine tiles -- of Los Angeles-based architect Welton-Beckett remain apparent today (one | two | three).

Later, after the passing of Smith, the regional branch network continued growing, eventually becoming the Inland Division of Security Pacific National Bank. It would move its local headquarters (in 1973) into the aforementioned 11-story bank tower in downtown Riverside, which sat diagonally across the street from the previous headquarters building at 3800 Main Street.

Officially known as Security Pacific Plaza, the new building -- and soon-to-be adjacent parking structure -- took up an entire city block on the west side of the Main Street Pedestrian Mall between Seventh Street (now Mission Inn Ave.) and University Avenue. Previously, the block contained several smaller structures, including Riverside's oldest brick building -- the B.D. Burt & Bros. store located at the NW corner of Eighth (now University Ave.) and Main streets.

For nearly 20 years thereafter, Security Pacific National Bank grew into the Inland region's primary "national" bank, with its Inland Division playing an important role in local civics and philanthropy. However, in April 1992, both Riverside and the Inland region lost one of its primary corporate operations when Security Pacific National Bank merged into Bank of America.

At the time, it was the largest bank merger in the nation, as both California-based banks -- SPNB in Los Angeles and BofA in San Francisco -- formed the nation's then-largest bank. (BofA has since merged again with Charlotte-based NationsBank, which is today's "new" Bank of America, again one of the nation's largest.)

The 1992 merger removed the Security Pacific Bank name from the nation's banking landscape as numerous SPNB and BofA branches were consolidated. In most cases, the SPNB branch closed and accounts were transferred to the nearby BofA branch. In some cases, however, the opposite took place with the SPNB being re-signed as a BofA. Many of the remaining SPNB branches became expansion opportunity for other banks.

In 2004, the "security" name returned to Riverside's banking landscape as a new bank, with ties back to the local offices of Security Pacific National Bank, was formed. The bank, which has a similar name -- Security Bank of California -- has its main office in downtown Riverside, with branches in Redlands and San Bernardino.

Today, Citizens' former downtown Riverside HQ is home to UCR's Sweeney Art Gallery while SPNB's Security Pacific Plaza tower is now known as the California Tower, housing several state offices, various street-level businesses and one bank -- First National Bank of Southern California (itself formerly known as Inland Empire National Bank). The former SPNB branch located at the base of the tower sat vacant for a few years before becoming a series of restaurants, the most recent being Phood on Main. (The bank's old vault remains visible on the outside patio area.)

So, the next time you visit your Inland branch of Bank of America, you might just be stepping into a former Security Pacific National Bank branch, which itself, could very well trace its heritage back to Riverside's Citizens National Trust & Savings Bank.

* Riverside's Citizens NT&SB bears no relation to a Los Angeles-based bank of the same name that moved into the Riverside region during the early 1960s. That bank, which opened Riverside's first modern, multi-story office tower in 1965 -- an 8-story building located at Eleventh and Main -- eventually became part of the now-defunct Crocker Bank, itself later absorbed into Wells Fargo.

Below are recent photos of all nine former Security Pacific National Bank branches within Riverside as listed in a 1979 advertisement from a Greater Riverside Chamber of Commerce publication, three of which are current BofA branches (including the 4601 La Sierra Ave. branch, which was a replacement SPNB branch for 4860 La Sierra Ave.).

3773 Main Street
Riverside Main Branch
(Security Pacific Plaza)
6370 Magnolia Ave.
5030 Arlington Ave.

3421 Fourteenth St.
1680 University Ave.

9380 Magnolia Ave.
6370 Van Buren Blvd.
8100 Auto Drive

4860 La Sierra Ave.
4601 La Sierra Ave.
(relocated 4860 SPNB branch)

Sources: City of Riverside, The Press-Enterprise, Greater Riverside Chambers of Commerce, Los Angeles Times

Forever 21 at Riverside Plaza


This weekend marked the grand opening of Forever 21 clothing stores inside former Gottschalks/Harris' buildings at Riverside Plaza and Hemet Valley Mall. The stores are part of the Los Angeles-based retailer's aggressive growth plans that includes new large-format stores, many of which are currently taking up residence within former Mervyn's and Gottschalks stores.

Forever 21


In excess of 50,000 sq. ft. -- well above the majority of the chain's existing mall stores, most of which are under 10,000 sq. ft. -- these larger stores will include a wide-ranging mix of clothing and accessories for both men, women and youth. More recently, the chain began opening 20,000 sq. ft. stores, including a location at The Shoppes at Chino Hills.

Initially, the Riverside location will take up 90,000 sq. ft. on two levels of the 204,000 sq. ft., 3-story store, which opened in 1957 as Harris'. Future plans call for possible expansion into some of the third floor, likely making it one of the largest stores in the chain. What will eventually become of the unused portions of the building -- including a basement -- remain unknown.

Earlier this year, the chain opened a large-format store in a former Mervyn's store in Victorville. A fourth Inland Southern California store is expected to open later this fall inside a former 3-story, Macy's/Broadway department store at Inland Center mall in San Bernardino. Once fully occupied, it will likely rival the Riverside location in eventual size.

It'll be interesting to watch how these new large-format stores evolve -- and perform -- for the mostly youth-oriented clothing chain. At the very least, the re-using of the former Gottschalks/Harris' (Riverside) and Macy's/Broadway (San Bernardino) have forestalled any potential demolition of the mid-century department store buildings.


Sources: The Press-Enterprise, Riverside Plaza, City of Riverside

(Harris') Gottschalks gone

July 2009
Store closing

July 2009
Sign says it all

July 2009
Final day

Back in the day

This past weekend saw the end of an era as Fresno-based Gottschalks closed for good on Sunday. For local folks, this also means an end to what once was the remnants of San Bernardino-based The Harris Co., which operated 7 department stores across Inland Southern California before the chain was sold to Gottschalks in 1998.

At the Riverside Plaza location, shoppers crowded parts of the first floor to buy merchandise that had been reduced up to 95% in the store's final days. Also up for sale were fixtures and even signage. Other areas of the selling floor had already been stripped bare of most merchandise.

The 3-story (plus basement) store will be transformed into a large-format Forever 21, which is expected to open sometime in August. Yet to be made public is exactly how much of the 204,000 sq. ft. former Gottschalks will be used by Forever 21. It's possible sub-leasing might take place.

As for both Gottschalks and Harris', what began in 1904 and 1905 respectively, is now history. The story behind both chains offer similar parallels, each having been founded by newly immigrated German families (Emil Gottschalk and Philip, Herman and Arthur Harris respectively).

Although Gottschalks grew much faster as a chain in the post-war years relative to Harris', both chains remained independently owned for many decades, thriving on local control and insights. For Harris', this led to a very loyal customer base, becoming what many considered the Marshall Field's of the Inland region.

By 1981, however, the smaller Harris' chain was facing stiffer competition against the larger department stores. It was at this time that third-generation members of the Harris family decided to sell the Inland Southern California chain to Spanish retailer El Corte Ingles.

And by the time of their 1998 merger -- in which the 7 local Harris' stores were re-branded as Harris'-Gottschalks -- both chains were beginning to struggle against the national department stores and discount chains. Within 10 years, signs of possible selling off to larger chains began to surface at Gottschalks, none of which managed to fully materialize. As such, it was a dire economy that finally ended the chain for good as Gottschalks filed for bankruptcy in early 2009.

In today's mega-franchise retailing environment, such personalized regional chains are a rarity (and likely to become even more so). And with Sunday's closure of the 58-store Gottschalks chain -- most of which were located in California -- the last remnants of Harris' is no more as well.




July 2009
Last day!
July 2009
Empty cases
July 2009
Clearing out
July 2009
Display sales

July 2009
Escalator up
July 2009
Nothing left
July 2009
July 2009
'H' for Harris'

Sources: City of Riverside, The Press-Enterprise, Fresno Bee, Riverside Plaza, "The Harris Company" (Aimmee L. Rodriguez, Richard A. Hanks, Robin S. Hanks)

Local malls holding their own


On the heels of the worst holiday shopping season since 1969, the nation's retail landscape is likely headed for moderate changes as weak and battered retailers file for bankruptcy protection, close stores and/or shut down entirely. The transformation could see shoppers, both nationally and locally, greeted in the coming months with more than a few empty storefronts lining the halls and pathways of their favorite malls and shopping centers.

Thus far, former retail giants Circuit City, Mervyn's and KB Toys have each announced full closures, while regional department store Gottschalks recently filed for bankruptcy protection. Though the closures of the former have affected nearly every mall nationwide, Gottschalks -- if forced to close -- could spell additional trouble locally as the Fresno-based retailer has anchor stores at 7 area malls. (It could also bring a final end to a local retail empire that began in 1905 as The Harris Company).

Another potentially large impact locally is whether national mall owners will shed some or all local malls as they struggle under the weight of debt during a very tight credit market. With the possibility of reorganization on the horizon, Chicago-based General Growth Properties -- owner of four local malls, including three of the region's largest -- in particular could add additional stress to the local retail scene.

So, where does this recent -- and potentially future -- turbulence leave local malls? Let's take a closer look at each.

Carousel Mall

Carousel Mall - San Bernardino

For all intents and purposes, this mall is already dead. Opened with great fanfare as Central City Mall in 1972, the 37-year-old, Victor Gruen-designed center began its decline in the mid-1990s, not long after being rechristened as the Carousel Mall. In 2000, the flagship Harris' department store closed (it had opened independently in 1927). The remaining anchors, Montgomery Ward and JCPenney departed soon thereafter (2002 and 2003 respectively). Although a planned mixed-use redevelopment has stalled, it's not likely the few remaining stores will survive the current retail environment.

Redlands Mall

Redlands Mall

Tiny by mall standards, the Redlands Mall is likely to be the next area mall to fall -- particularly if General Growth Properties reorganizes and/or Gottschalks closes. Such a closure would leave the 32-year-old mall without its only department store. However, this may not be such a bad thing as it could expedite pending redevelopment of the downtown block into a mixed-use project that will both complement and enhance the existing retail and commercial uses on State Street.

Hemet Valley Mall

Hemet Valley Mall

HVM is another relatively tiny mall that could potentially be greatly impacted by Gottschalks' bankruptcy. A closure by Gottschalks here would leave the 29-year-old mall with two anchors (JCPenney and Sears). However, with the Hemet-San Jacinto area primed for future growth (and still relatively underserved retail-wise), it's doubtful an empty anchor would remain unused over the long haul. The center's biggest threat is likely to be any future large-scale retail development that may occur nearby in the coming years.

Inland Center

Inland Center - San Bernardino

With the fall of Mervyn's, which had been slated to fill the shuttered Broadway/Macy's, and the recent bankruptcy announcement by Gottschalks, this mall is probably the largest local mall potentially on shaky ground. The 43-year-old center could very well end the year with two of four anchor pads empty (leaving Macy's and Sears). However, with the all-but-final demise of nearby Carousel Mall nearly complete, coupled with potentially having two available department store pads, Inland Center could also have a slight advantage redevelopment-wise when the economy picks back up.

Promenade Shops

The Promenade Shops at Dos Lagos - Corona

Another small, non-traditional mall, The Promenade Shops in Corona could be the newest center that's struggling the most. Depending upon how the national retail landscape shakes out, the center's lack of large department stores could either hurt or help. In the short term, the 3-year-old center could very well see some store closings. However, its location within a high-growth and higher-end demographic corridor likely assures a future of some sort (though it could use help increasing its visibility). It also has that unique lake/bridge feature to boot. Even so, its biggest threat is the nearby Galleria at Tyler in Riverside, which includes a Nordstrom, Macy's and over 100 more stores than does Dos Lagos.

Moreno Valley Mall

Moreno Valley Mall at Towngate

Already impacted by last year's closure of its Gottschalks store (which remains empty), the Moreno Valley Mall could see significant impacts from any potential reorganization of General Growth Properties. The 17-year-old center was slated to receive a Steve & Barry's, until that company joined the ranks of shuttered retailers last fall. However, with three other anchors -- Macy's, JCPenney and Sears -- the mall, which has struggled in the past, remains relatively healthy. Likewise, future long-term growth to the east and south favor its survival.

Riverside Plaza

Riverside Plaza

Another one-anchor mall that could be greatly impacted by any potential closure of Gottschalks is the venerable Riverside Plaza. As the region's oldest, large-scale shopping center, the 52-year-old, Victor Gruen Associates-designed Plaza has been performing well since its third incarnation opened in 2005 (which is less mall and more dining and entertainment). On one hand, a closure of Gottschalks would offer a unique opportunity for just the right anchor to step in and assume the 204,000 sq. ft., 4-level building (maybe an IKEA?). However, it could lead to the demolishing of the region's oldest, "modern" department store (and first, large-scale Harris' to be built beyond the flagship store in downtown San Bernardino). Yet, among the smaller malls of the region, Riverside Plaza is most likely to weather the turbulence.

Ontario Mills

Ontario Mills

Though more outlet center than traditional mall, the gigantic Ontario Mills recently had its own brush with fate as the beleaguered Mills Corp was acquired by Simon Property Group in early 2007. It's difficult to say exactly how Ontario Mills will be affected by the retail downturn as its size -- and lower-grade store makeup -- is probably as much an asset as it is a liability. In some sense, the lack of traditional department store anchors might be beneficial. Likewise, the area surrounding the 13-year-old center has become a strong magnet for peripheral commercial uses, attracting everything from major big-box retailers and traditional strip centers to mid-range hotels. But this has led to unfriendly traffic levels (and very unfriendly pedestrian atmosphere) and possibly over-saturation. However, its location at the highly visible junction of the I-10 and I-15 likely assures its long-term future -- in one form or another.

The Shoppes

The Shoppes at Chino Hills

About the size of Corona's Promenade Shops but with the look of Victoria Gardens, The Shoppes at Chino Hills will likely weather the current retail turbulence. Its location adjacent to the city's new (and future) civic center coupled with the area's high-end demographics likely assures a future for the small, 1-year-old center. However, its lack of traditional department stores and insufficient parking could be a significant hindrance. As such, the center's biggest threat is the nearby Montclair Plaza, which offers both a Nordstrom and Macy's (and many more stores).

Montclair Plaza

Montclair Plaza

As one of the area's largest and oldest indoor malls, the Montclair Plaza recently underwent a moderate interior renovation. With anchors Nordstrom, Macy's, JCPenney and Sears, it has traditionally been one of the strongest malls in the region. Yet, the 41-year-old center does have an empty anchor (the former Broadway/Macy's) and could be impacted by any potential reorganization of its owner (General Growth Properties). It also faces stiff competition from newer, higher-end developments nearby (Shoppes at Chino Hills and Victoria Gardens). However, the mall is more than likely to weather anything excepting a major transformation of the retail landscape.

Galleria at Tyler

Galleria at Tyler - Riverside

With anchors Nordstrom, Macy's and JCPenney, the Galleria at Tyler is both one of the largest and strongest traditional malls in the region. Solidified by recent expansions that included AMC Theaters, Yard House, The Cheesecake Factory and PF Chang's, the 39-year-old center is likely to weather anything but a major retail shake up. Yet, it too is owned by General Growth Properties and also has an existing empty anchor (the former Broadway/Macy's). However, its freeway-adjacent location between higher-end demographics in both Riverside and Corona more than likely assures the center's long-term viability.

The Promenade

The Promenade in Temecula

Probably the most insulated mall in the region, Temecula's Promenade stands on relatively solid ground. With four anchors -- Macy's-north, Macy's-south, JCPenney and Sears -- and few large-scale competitors nearby, the 10-year-old center dominates the southwestern Riverside County retail market. As with Montclair Plaza and Galleria at Tyler, the Promenade will withstand anything but a major retail shake up. And, along with Victoria Gardens, it will likely be in the running for the region's next Nordstrom.

Victoria Gardens

Victoria Gardens - Rancho Cucamonga

Probably the strongest and certainly the most unique mall in the region, Victoria Gardens is likely to weather most anything excepting a major transformation of the retail landscape. Its solid reputation, above-average store mix and pleasant outdoor atmosphere puts this center on relatively solid ground. It also contains the city's cultural center (with library and playhouse). The only foreseeable scenario potentially affecting the 5-year-old center would be the closing or consolidation of one or both Macy's anchors (one | two). Such closures could potentially leave the 3-anchor mall with a single anchor (JCPenney). However, its highly likely a retailer the likes of Nordstrom would quickly snap up any empty anchor store.


Sources: Los Angeles Times, Inland Valley Daily Bulletin, The Press-Enterprise

This colorful "Empire" extends into the San Bernardino, Riverside,
and Los Angeles counties.

Color Photo by Luis and Virginia Kay / Columbia Wholesale Supply, N. Hollywood, Calif.

We're not certain of the exact year, but this postcard appears to be sometime during the 1950s. Based upon "Int'l Airport" being used for notating Ontario Airport, it's likely post-1946 -- the year Ontario Municipal Airport was re-named Ontario International Airport. Likewise, the lack of Lake Perris means it's pre-1974.

Note also the current-day routes for the I-15 and I-215 freeways are signed as 71 and 395 respectively and the 60 Freeway between Riverside and Pomona appears to follow the old Mission Blvd. route, which again, likely dates the card to the 1950s.

At any rate, the postcard hails from a time when Inland Southern California was better known for its orange groves and outdoor recreation rather than for explosive, suburban growth.

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