Results tagged “galleria” from Raincross Square

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2011
Forever 21 - Galleria at Tyler, Riverside
Photo Gallery: The Broadway / Macy's / Forever 21


Following 5 years of vacancy -- and several months of renovation work -- the former Broadway / Macy's department store at Riverside's Galleria at Tyler mall is once again occupied.

Last weekend, the doors to the distinctive building reopened as Forever 21 relocated its smaller inline mall store into the much larger pad located at the north end of the enclosed center.

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October 1970
The Broadway
(Courtesy of Jim Van Schaak)

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2006
Macy's

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2011
Mall entrance

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2011
First level

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2011
Second level

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2011
North entrance

We're glad to see the building back in use. As we've previously stated, the building's cantilevered (one | two)* style of architecture showcases department store design from a now bygone era. Designed by Los Angeles-based architectural firm of Charles Luckman & Associates, the 164,000 sq. ft. store originally opened as The Broadway in 1970 as part of the then newly-built Tyler Mall.

For 26 years, The Broadway nameplate remained atop the iconic 3-story building. It was replaced by Macy's in 1996 after Federated Department Stores acquired Carter Hawley Hale Stores (parent company of The Broadway). In 2006, Federated again acquired a competing chain, this time May Department Stores. The acquisition resulted in Macy's relocating into the Galleria's freeway-friendly Robinson's-May building, leaving the former Broadway pad vacant -- until last Saturday.

This past July, Los Angeles-based Forever 21 began remodeling the vacant building. After seeing a similar move two years earlier by F21 into the former Harris' / Gottschalks department store at Riverside Plaza, we were a bit unsure what to expect. That particular "remodel" appeared to be not much more than carpet cleaning, a few splashes of paint and some signage. Passable, but certainly not a full makeover.

However, results at the Galleria remodel are remarkably different. On the outside, the building looks as good as ever. All three exterior entrances were remade, including a sleek makeover of the north entrance, which essentially turned the space into a large window display (something sorely missing in today's retail environment).

The interior remodel includes a clean and crisp design with touches of old-school department store flair. Though somewhat sparse in the middle sales floor areas, the makeover retained much of the former Broadway's "department store" partitions, particularly on the second floor.

Overall, we're pleasantly surprised with the makeover. The most jarring aspect was the remodeling of the escalator bank. The new look completely opened up the space by removing interior walls that had partially enclosed the escalators. Gone is the overhead lighting and interesting 1970s tiling that once lined the escalator walls. But more interesting is the disappearance of the escalators to the third floor. Published reports indicate F21 is occupying 106,000 of the building's 164,000 square feet, which begs the question -- what's going on up on level three?

Also unclear is how space for the former California Room restaurant that was part of the original Broadway store (and for which exterior windows are still visible) is being used. It's possible it may have been gutted under Macy's reign, but we're not sure.

In addition to the "missing" third floor, one other missing aspect left us scratching our heads. As part of its grand opening in 1970, The Broadway had placed a time capsule just outside the north entrance. For years, shoppers walked atop a metal plaque exclaiming that it was to be opened in 100 years (2070). However, as part of the remodeling of the north entrance, the time capsule is now gone. Where did it go? And what was in it?

Finally, yet to be answered is what will become of the Forever 21 currently at the Riverside Plaza. Speculation has F21 not renewing their lease for the former Harris' / Gottschalks building across town, which is said to expire in September 2012. And based upon the much more permanent makeover given to the Galleria store, that outcome seems likely.

And if so, what would happen to the Plaza building? Relocating Riverside's stand-alone Sears could be one option (though that could then leave the Charles Luckman & Associates designed Sears building in peril). But with fewer traditional department stores around these days, other options -- including demolition -- are possible.

However, we suppose the building's 204,000 square feet could entice a large, non-department store retailer the likes of Ikea, which could be a good fit. The Swedish retailer has no Inland locations and has previously refurbished a former 3-story department store at a Carson mall in Los Angeles County. So maybe doing the same at Riverside Plaza is indeed plausible?

Photo Gallery: The Broadway / Macy's / Forever 21

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* Courtesy of Jim Van Schaak

Sources: Riverside Public Library, The Press-Enterprise, Los Angeles Times, General Growth Properties, WikiPedia


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July 2011
Renovation work

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July 2011
Mall entrance

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October 1970
The Broadway
(Courtesy of Jim Van Schaak)

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2006
Macy's

After nearly 5 years of being vacant, renovation work has begun on the former Broadway/Macy's department store at the Galleria at Tyler in Riverside. Unofficial reports have clothing retailer Forever 21 relocating from a smaller store elsewhere in the mall into the much larger, 3-story building.

Opening with the then-Tyler Mall in 1970, the 164,000 sq. ft. store for The Broadway was designed by Los Angeles-based architectural firm of Charles Luckman & Assoc. The building's cantilevered (one | two)* style of architecture showcases department store design from a now bygone era.

Also of note was the store's original interior, which had a bit of late 1960s flair. Designed by Jim Van Schaak, it was honored as "Department Store of the Year" in the national "Store Interior Design" competition.

In 1996, The Broadway chain -- and its sister stores, Emporium and Weinstock's -- was purchased by Federated Department Stores, becoming part of Federated's Macy's West division. As with most stores in the newly-acquired chain, the Riverside location was re-branded as a Macy's.

In 2005, Federated purchased May Department Stores, parent of several regional chains, including Robinson's-May, Marshall Field's, Foley's, Filene's and Caldor. This resulted in duplicate properties at several malls, including at Riverside's Galleria at Tyler. As such, the Riverside Macy's relocated in late 2006 across the mall into the Robinson's-May building (2000 | 2006), leaving the former Broadway building vacant.

Recently, work began on renovating the vacant Broadway space. Associates at the mall have indicated the building is being spruced up for Forever 21, which currently occupies a much smaller store within the mall.

Established in 1984, Forever 21 has been on a major expansion the past few years. The Los Angeles-based clothing chain has been gobbling up several vacant department stores, a departure from its typical small-store format.

One such large store is the former Harris' / Gottschalks building at Riverside Plaza (one | two | three). With three floors (plus basement) and 204,000 total square feet, it's one of the largest buildings in the Forever 21 chain. However, only two of the building's three above-ground floors are currently in use (one | two | three | four).

Which begs the question -- will Forever 21 keep both large-format stores open?

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1973
Tyler Mall
The Broadway**
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2006
Vacant Macy's
(former Broadway)
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2007
Vacant Macy's
(former Broadway)


* Courtesy of Jim Van Schaak
** Courtesy of Patricksmercy

Sources: Riverside Public Library, The Press-Enterprise, Wikipedia, Jim Van Schaak


Riverside's Galleria at Tyler mall turns 40

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1970
Press-Enterprise special section
RPL


In a fanfare of Spanish fashioned pageantry, Riverside's new Tyler Mall will be trumpeted to a formal opening tomorrow morning, the 64-acre shopping center adding $40 million stature to the city's retail sphere. It is the first mall-under-roof in the city.

That's how the local newspaper -- The Press-Enterprise -- described the city's new retail mecca 40 years ago in an October 11, 1970 special section highlighting the mall's grand opening.

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1976
GRCC

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1976
Tyler Mall
GRCC

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2006
Galleria at Tyler

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2010

At over 800,000 sq. ft., the indoor Tyler Mall (now Galleria at Tyler) was nearly double the size of the city's other major shopping center, the outdoor Riverside Plaza, which opened as the Inland area's first regional shopping center in 1956/57. The new mall's developer and general contractor was Ernest W. Hahn of Los Angeles. The architect was Jon Jerde of Burke, Kober, Nicolais and Archuleta, A.I.A., Los Angeles.

Joining anchors The Broadway* and JCPenney** were more than 80 stores (including a two-level, 61,000 sq. ft. Woolworth's) stretched along a 1,000 foot-long, single-level corridor. Parking for 5,000 cars surrounded the mall. The opening of the third major anchor, May Co.,*** was delayed until July 1973.

Some of the mall's initial tenants included standard national and regional chains of the time: Kinney Shoes, See's Candies, Singer Sewing Co., Weisfield's Jewelers, Swiss Colony, Fashion Conspiracy, Thom McAnn Shoes, The Show-Off, Ardens and Gallenkamp Shoes. Also present were a few smaller chains and local shops, including Tinder Box (which remains today), Jeanne's, Kirk Jewelers and Cheney's Music (which relocated from downtown Riverside where it had been since 1944).

The mall also included several outparcel pads, including JCP and Broadway tire centers, a gas station, Howard Johnson's Restaurant, United California Bank (currently Wells Fargo), Anaheim Savings, and United Artists Theaters, which originally opened as a twin theater before quickly doubling to four. It stood where Barnes & Noble is today.

Many of the original stores and chains have long since been replaced. Probably the most missed tenant of all, however, is Farrell's Ice Cream Parlour, which faced Magnolia Avenue** near where Yard House stands today. (Ordering "the Zoo" at Farrell's was standard practice during kids' birthday parties in the 1970s and early 1980s.)

In May 1990, work began on a major expansion that included a fourth department store (Nordstrom), second level of shops and two parking garages. When the grand reopening took place on October 17, 1991, the mall had a new name -- Galleria at Tyler. At the time, plans had been approved for up to two more department stores (for a total of six***), but the 1993 merger of J.W. Robinson's with May Co. -- forming Robinson's-May -- scuttled at least one of those. Subsequent mergers has seen Macy's replace both The Broadway (1996) and Robinson's-May (2006), the latter resulting in the vacancy of the former Broadway building.

Today, the Galleria at Tyler sports over 170 stores and 1.2 million leaseable space. Modest outparcel expansions took place in 2001 (Barnes & Noble) and 2006/2007 (AMC Theaters, Yard House, Cheesecake Factory, PF Chang's, Elephant Bar and Robbins Bros.). In 2008, the center's large, freeway-visible sign was replaced. It had last been updated in 1991, which was a replacement for the original 1970 version*). The sign was updated again in 2010 with the addition of the center's major anchors.

A more in-depth look at the mall and how it came about can be found here: Then & Now - Galleria at Tyler

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* Courtesy of Donahue-Schriber
** Courtesy of RPL
*** Courtesy of Greater Riverside Chambers of Commerce
Sources: The Press-Enterprise, Riverside Public Library, Donahue-Schriber, General Growth Properties, Greater Riverside Chambers of Commerce


From Treasury to Mervyn's to Kohl's

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Oct. 2010
3520 Tyler Street, Riverside


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1979
The Treasury

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2008
Side entrance for former Mervyn's

About 2 weeks back, a new Kohl's opened in Riverside, one of 21 stores the Wisconsin-based chain opened that week across the U.S. It is the second Kohl's in Riverside with the other store situated on Van Buren Boulevard in the Orangecrest area.

Located across from the Galleria at Tyler mall, the new Kohl's opened adjacent to Target in the space previously occupied by Mervyn's, which closed in early 2009. The entire building -- including the portion that currently includes Target -- opened in 1972 to house a store from the discount division of JCPenney known as The Treasury.

Shortly after the closing of The Treasury chain, the 185,000 sq. ft. building was divided for use by both Target and Mervyn's, with the latter occupying 79,000 sq. ft. when it opened in mid-1983.

During the recent renovation for Kohl's, we were surprised to see the uncovering of the iconic "squiggly roof" that The Treasury was known for. As expected, the kooky roofline was eventually replaced by a new facade. We can only hope some elements of the mid-century inspired roofline remain hidden for possible future re-discovery.

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Sources: The Press-Enterprise, City of Riverside, Riverside Public Library


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May 2010
3520 Tyler Street, Riverside
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1979 advertisement
Greater Riverside
Chambers of Commerce


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1991
Target (on left) & Mervyn's

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2010
Unhidden squiggly

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2010
Kohl's incoming

This past weekend, we stumbled upon a bit of retail archeology when we noticed the false-front of a now-shuttered Mervyn's had been removed to reveal the zig-zag roofline of the building's original occupant -- The Treasury. (The removal is part of refurbishing the former Mervyn's space for an incoming Kohl's, expected to open in September 2010.)

For those who don't remember, The Treasury was the discount division of JCPenney, which acquired the small chain (also known as Treasure Island in some parts of the U.S.) from General Merchandise Co. in 1962. Many of the stores sported a zig-zag roofline above the main entrance, which became part of the chain's advertising slogan of "Under the squiggly roof."

The stores were quite large, often in excess of 150,000 sq. feet. Permits from 1971 show the Riverside location at just under 185,000 sq. ft. (plus an 11,600 sq. ft. basement). To help patrons navigate the expansive sales floor, several colored lines designating the major departments (housewares, electronics, toys, womens' clothing, etc.) fanned out on the floor from the main entrance leading shoppers toward the desired department.

The Riverside store, located at 3520 Tyler Street, opened in 1972 and closed in 1981 when JCP shut down the then money-losing discount chain. Permits indicate the Riverside location was developed by Ernest W. Hahn, who also opened the then Tyler Mall (Galleria at Tyler) across the street in 1970.

In early 1983, Minneapolis-based Dayton-Hudson purchased the former Treasury site in Riverside, partitioning the large building for use as both a Target and Mervyn's. A Press-Enterprise article from July 1983 indicates Mervyn's spent $7.7 million over 4 months to refurbish its portion of the building (approximately 79,000 sq. ft.). (Interesting to note, the article also states Mervyn's had been looking for a site in the city since 1975 -- prior to the chain's 1978 acquisition by Dayton-Hudson -- but was unable to find a suitable location.)

Around 1992, Target enlarged their portion of the building slightly by expanding outward along the store's Diana Avenue (freeway side) frontage.

In mid 2008, Mervyn's -- now no longer part of Target Corp. (formerly Dayton-Hudson) -- filed for Chapter 11 bankruptcy, eventually leading to the shuttering of the chain by early 2009. The Riverside location remained vacant until the recent renovation by Kohl's.

Related


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2008
Mervyn's
signage
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2008
Concealed zig-zags
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2008
Tyler street facade


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2010
Post
Mervyn's
riv-2010c-tyler-3520-001-600.jpg
2010
Zig-zags revealed
riv-2010c-tyler-3520-020-600.jpg
2010
Tyler street facade


Sources: The Press-Enterprise, City of Riverside, Riverside Public Library, WikiPedia


Postcard: Harvest House at the Tyler Mall

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Harvest House Cafeteria
3535 Tyler Mall
Riverside, Calif. 92503
We invite you to visit other Harvest House locations throughout the United States and Canada


This October will mark the 40th anniversary of the Tyler Mall in Riverside. Previously, we did an overview of how the mall came into existence and how it came to be as it's known today -- Galleria at Tyler. In the coming months, we'll add a few more posts about various aspects of the mall. For now, we begin with one of the few postcards we can find associated with the mall itself -- Harvest House cafeteria.

... in 1954, (F.W. Woolworth) began setting up its own chain of cafeterias and restaurants, named Harvest House. Located near, usually adjoining, Woolworth stores, the new Harvest House restaurants, with their cornucopia insignia, were not intended to take the place of the in-house lunch counters and soda fountains, but to supply more leisurely settings for customer dining."
F.W. Woolworth and the American Five and Dime
(2003, Jean Maddern Pitrone)

The Tyler Mall Harvest House opened with the mall in October 1970. It was situated on the mall's southeastern side halfway between anchors JCPenney and May Co. (though May Co. would not open until 1973). Immediately adjacent to Harvest House was a 61,000 sq. ft., 2-story Woolworth's (today, the former Woolworth's basement serves as a Tuesday Morning outlet).

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1970
Grand Opening

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1970
Harvest House

According to a Press-Enterprise article on the mall's grand opening, the general manager of the new Woolworth's was Larry G. Shappart while the manager for Harvest House was Francis A. Costanzo.

One variation of Harvest House's "Colonial" theme (as seen in the postcard above) gave the cafeteria style restaurant a down-home "Americana" feel. But the wood brown paneling with red carpet and green-hued walls also made it feel dated and dreary (at least to us kids). And when the dining room was near empty, as it often seemed at the Tyler Mall location, it felt more like a mausoleum than a restaurant. Only the occasional kitchen noise and faint sounds of shopping activity drifting in through the entrance from Woolworth's would break the eerie silence.

Moreover, one of the strangest aspects of Harvest House was the indoor mall entrance itself, which consisted of an elaborate blue, mansard-style facade with a large cornucopia underneath as part of the "Harvest House" signage. (As a kid, nothing says mystery food better than a strange looking cornucopia. There was also a larger, much creepier version adorning a dining room wall.)

Once past the semi-formal entryway, patrons encountered a long narrow hallway -- separated from the dining area -- leading back to the cafeteria service. (Again, as a kid, this is where the trepidation, wondering what kind of awful food is actually served here, would begin -- assuming you hadn't already begged your parents to go to McDonald's instead).

By 1976, there were 50 Harvest House cafeterias in existence, with even more lunch counters/cafes still in operation inside many Woolworth's (including, at one time, a small cafe attached to the Tyler Mall store). Surprisingly, Harvest House lasted well into the 1980s, with the last one closing in the mid-1990s (we seem to recall the Tyler Mall HH had closed by 1990). Woolworth's itself would succumb in 1997, though the parent company lives on in the form of its most successful division -- Foot Locker.

Photo Gallery: Galleria at Tyler

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Sources: City of Riverside, Riverside Public Library, The Press-Enterprise, WikiPedia


Road Trip: Fresno

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This entry kicks off a semi-occasional feature we'll be calling "Road Trip" -- a chance to explore other cities and areas within California, particularly those outside the three major metropolitan regions: Los Angeles, San Francisco and San Diego. Everyone knows these places, but what about the likes of Fresno, Stockton and Bakersfield? The latter three are relatively large cities that in many states would be the largest and most dominant city. But in California, they are but one of at least a dozen cities in excess of 300,000 residents.

Our aim will be to spotlight these lesser-known, mid-major cities. In some cases, we'll toss in a smaller city (such as Visalia) or a larger city essentially hidden within one of the major metropolitan areas (such as Chula Vista). From a basic urban/civic planning perspective, we'll take a somewhat cursory look at their urban form, and in particular, their downtown cores -- if there is one -- and see what's there and what isn't. We'll then compare and contrast them relative to Riverside, looking for what makes them unique -- or not.

Our hope is to gain better appreciation for these somewhat overlooked places and possibly learn a thing or two along the way about how to improve and strengthen our own city.

____________________


Road Trip: Fresno

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Flash: Road Trip: Fresno slideshow

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Flash: Fresno Fashion Fair Mall
(with interior views reminiscent of
The Broadway dept. store in Riverside)

For being a city located at the center of California's dusty, but agriculturally rich "Central Valley," Fresno belies expectations. Many Californian's simply assume the worst and never really give the place a chance, making it a good candidate in which to start this series.

First impression: Fresno is a big city -- 470,000 according to 2007 Census estimates -- that feels somewhat smaller than it is. The downtown core, though not overly large for a city of its size, is a mixture of old and new. And, as with every major California city, Fresno is surrounded by expansive, suburban housing tracts. Thanks to numerous trees lining many major streets, particularly those in the more recent developments and newer commercial areas, Fresno appears much greener than one might expect. Looming in the distance to the east is the Sierra Nevada mountain range, including Kings Canyon and Sequoia national parks (with 14,494-foot Mt. Whitney on the backside). Located about an hour to the northeast is Yosemite.

How it's similar: Fresno and Riverside actually share much in common. Both support a major university and are seats of county government with the various civic and cultural institutions inherent therein. Physically, downtown Fresno also contains a classic street grid pattern and a 1960s-era pedestrian mall. Likewise, Fresno's post-war growth has taken on a predominantly suburban form -- partly to the detriment of downtown. Geographically, the metropolitan region is partially hemmed in by mountains. And, as with the majority of California's valleys, summers can get a bit toasty and the air does get somewhat stagnant at times.

How it's different: Unlike Riverside, Fresno is unquestionably the dominant city within the Fresno-Madera metropolitan region. As such, it has its own television market. Fresno's moderate skyline is dominated by mostly older and slightly taller buildings. Though both cities have modern convention centers, the latter also has a mid-sized arena and an adjacent concert hall/civic theater. And although Fresno has a passenger airport with an Air National Guard unit, the city does not have a major military base the likes of March Field near Riverside. Once outside Fresno, the landscape turns into mile upon mile of farmland.

Biggest surprise: Parts of downtown appear to be in a time warp of sorts, with a small, but impressive collection of pre-WWII "Renaissance Revival" styled towers (one | two | three | four). Arguably downtown's most unique aspect, the outdoor Fulton Mall (1964) offers a nice respite from California's car-dominated landscape. Though not overly vibrant, the pedestrian mall has a lot of potential. A recent addition is a minor league baseball stadium located at the mall's southern end. Interestingly, the landscape design of Fresno's Fulton Mall is very similar to the one in downtown Riverside, which opened two years after Fresno's. Both malls contain elements (Fresno | Riverside) designed by landscape architect Garrett Eckbo of Eckbo, Dean, Austin and Williams. One key difference is the amount of public art situated along Fresno's mall, at least double of that found at Riverside's version.

Biggest disappointment: As a predominantly low-rise campus (one | two) with several large parking lots and no overly distinctive buildings, the campus of California State University at Fresno felt more like an overgrown high school. In fact, one can easily drive past the campus without even realizing. However, the university is a major player in local sports and includes a football stadium, a recently built arena/rec center, and separate stadiums for both baseball and softball.

What can Riverside learn? One aspect of Fresno that Riverside can take note of is that city's long-term commitment to the larger civic/regional entities, such as the sports arena, civic theater and even the new minor league baseball stadium. And although Riverside's own pedestrian mall is currently undergoing its first major renovation, the city should keep tabs on Fresno's similarly designed outdoor mall. In particular, Riverside should take note of the amount of public art dotting Fresno's mall.

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Out & About - 02/23/2008

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Trips to local malls this weekend brought evidence of renovation and change at two of the region's largest shopping centers.

First up, a quick stop at the Galleria at Tyler in Riverside saw the removal of the center's 1991 sign, itself a replacement for the orignial 1970 sign*.

With the recent additions to the mall of an AMC theater complex and several restaurants, including Yard House and The Cheesecake Factory, new freeway signage is not completely unexpected. In fact, we spotted new signage recently at the newly expanded parking garage that hinted a new logo -- and new colors -- might be forthcoming.

Elsewhere, a trip to Montclair Plaza gave us a chance to see that mall's interior renovation currently underway. Meant to soften up the center's somewhat industrial look (as a result of a 1986 expansion), the design includes ceiling enhancements, accent lighting, glass railings and new furniture. The work is being done after hours and is expected to be completed before the end of the year.

Also planned as part of Montclair's renovation is the demolition of the 1968 building that once housed The Broadway and later Macy's. The building sports classic 1960s modern design, a form that seems to be quickly disappearing from the local landscape. In fact, many of the iconic buildings that once housed The Broadway have met similar fates across Southern California over the last few years.

Finally, could the Montclair renovation provide a glimpse into possible future renovation at Montclair's sister mall in Riverside? Though we're not aware of any planned renovation of the interior for the Galleria at Tyler, both malls underwent similar expansions within five years of one another about 20 years ago. Likewise, both centers are owned by Chicago-based General Growth Properties.

Photo galleries: Montclair Plaza | Galleria at Tyler

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* Photo courtesy of RPD Remembers


'North Village' opens at Galleria

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After several years without a multiplex theater, Riverside's Galleria at Tyler mall is once again lighting up the big screen following last weekend's opening of the AMC Tyler 16. As part of the mall's "North Village" expansion, the AMC theater replaces the center's original UA Theater that was cleared to make way for a free-standing Barnes & Noble in 2001.


Dec. 2007
North Village - Galleria at Tyler

Also included in the outparcel expansion are two restaurants (Yard House and Elephant Bar), a Robbins Bros. store as well as an expanded Hughes Alley parking garage. The 105,000 sq. ft. addition ups the mall's GLA to 1.2 million sq. ft.

The "North Village" addition comes on the heels of last month's opening of a 20,000 sq. ft. H&M clothing store inside the mall itself, and completes the center's recent expansion that began in 2006 with the opening of free-standing P.F. Chang's and The Cheescake Factory restaurants.

Photo Gallery: Galleria at Tyler

Slideshow: Then & Now - "North Village"

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Sources: Galleria at Tyler, General Growth Properties


Then & Now - Galleria at Tyler: Part Two

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Since its opening as the single-level Tyler Mall in 1970 and re-christening as the two-level Galleria at Tyler in 1991, Riverside's primary shopping center remains one of Inland Southern California's top retail destinations. Currently undergoing its third major expansion, the Galleria at Tyler has flourished as both the city and the Inland region have grown and prospered.

Below is Part 2 in a brief history of the Riverside mall. Part 1 can be found here.

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QUICK FACTS - 1991
Nordstrom Opening: September 6
Mall Re-Opening: October 17
Expansion Cost: $100 million
Construction: 17 months
Project Manager: Donahue-Schriber,
Newport Beach, CA
General Contractor: Charles Pankow
Builders, Ltd., Pasadena, CA
Nordstrom Architect: Callison
Architecture, Seattle
Anchors: The Broadway, J.C. Penney,
May Co. (1973), Nordstrom (1991)
Stores: 160
Size: 1.1 million sq. ft. (GLA)


1988
Expansion plans
Donahue-Schriber


1988
Interior depiction
Donahue-Schriber


1990
Construction
Donahue-Schriber


2006
Similar view


QUICK FACTS - 2007
Anchors:
Nordstrom, Macy's, J.C. Penney
Primary Out-Parcels:
Barnes & Noble (2001)
The Cheesecake Factory (2006)
PF Chang's (2006)
AMC Theaters (2007)
Yard House (2007)
Elephant Bar (2007)
Robbins Bros. (2007)
Tenants:
175-plus
Size:
1.2 million sq. ft. (GLA)


July 2007
North Village


2006
Galleria at Tyler
(pre-North Village expansion)
MS Virtual Earth

1980s - Growing Pains

By the early 1980s, both residents and city officials alike began voicing opinions about the lack of an upscale department store at the then Tyler Mall. And although Buffum's considered the area in the late-1960s and Bullock's officials had recently began scouting the area, neither brand had yet committed to building a local store.

In 1985, Seattle-based Nordstrom took the initiative and began work on the region's first upscale department store in nearby Montclair. And by late 1986, following a successful opening at Montclair Plaza, Nordstrom began scouting for a second area location. The upscale retailer took particular interest in Montclair's sibling mall in Riverside, which was in the midst of planning a similar expansion. In April 1987, Nordstrom made it official -- a store was planned for an expanded Tyler Mall. However, the mall expansion would be delayed by local politics -- and local competition.

Earlier in the decade, Riverside annexed the site for a proposed regional mall on the city's eastern edge near the soon-to-be city of Moreno Valley. The mall, dubbed Canyon Springs Fashion Mall*, was proposed by Riverside-based T&S Development, developers of Riverside's highly-successful Canyon Crest Towne Centre. The two-level, 1.3 million sq. ft. mall (with 6 to 8 department stores) was part of the master-planned "Canyon Springs"* development proposed on 900 acres owned by T&S at the conjunction of Highway 60 and Interstate 215.

Although department stores Bullock's and Harris' eventually signed letters of intent for the proposed mall, T&S encountered several delays in obtaining financing. And by the late-1980s, in the face of stiff competition from another proposed mall in adjacent Moreno Valley as well as the Tyler project, T&S essentially joined forces with a small, but vocal group of Riverside residents opposed to the Tyler expansion, which gained final approval in January 1989:

The Riverside City Council, seeking to boost revenues and fulfill a community desire for upscale shopping, yesterday voted 6-1 to approve plans to nearly double the size of the Tyler Mall, including construction of a Nordstrom and J.W. Robinson's.
The Press-Enterprise - February 1, 1989

On the same day in March 1989, both T&S and the local residents group filed separate lawsuits aiming to block the expansion. But by December 1989, after key setbacks in court -- including the revelation of a thinly-veiled link between the two groups -- both lawsuits were dropped following out-of-court settlements, thus paving the way for expansion to finally begin.

(T&S suffered an even greater setback with the eventual pullout of Bullock's and the jumping ship of Harris' to the then-proposed Moreno Valley Mall at Towngate, which opened in late 1992 directly across Day Street from the proposed Canyon Springs mall. The land-rich, but cash-poor company ultimately dissolved. Today, portions of the Canyon Springs development include assorted big-box retail, offices and vacant land.)

1991 - Galleria at Tyler

After nearly 5 years of planning, negotiating, battling lawsuits and fending off competition from two proposed malls on the eastern edge of town, ground was broken in May 1990 for a $100 million expansion for the 20-year-old Tyler Mall. Included in the 500,000 square foot expansion were a second-level of mall shops, a 3-level, 164,000 sq. ft. Nordstrom department store and separate 4-level and 2-level parking structures:

"Tyler, upon completion, will appear to be a brand new mall...Everything will change. Nothing will be the same. Every piece of wall and floor will change."
William Kenney, V.P. of Donahue-Schriber
The Press-Enterprise - May 20, 1990

Expansion plans for the mall closely followed those undertaken in 1985 at Montclair Plaza, also owned at the time by Newport Beach-based Donahue-Schriber. However, unlike Montclair's expansion, one major change would be how the second level of mall shops was added.

In Montclair, the second level was placed directly on the existing roof resulting in a taller overall structure. However, this also caused the new level to be a few feet higher than the second-story levels of the existing department stores. This required a gradual lowering of the mall's new second level walkways immediately heading into the department stores (including a customized mini-escalator heading into The Broadway).

In Riverside, a relatively new technique was used in which the second level would be suspended from a truss system designed to rest a few feet below the existing roof level. As such, the ceilings in the existing mall stores had to be lowered to accommodate the newly-built second level above. The result was matching floor levels and a shorter overall structure. It was more expensive, but according to Donahue-Schriber, was less disruptive to both shoppers and merchants as fewer overall support columns were needed (the added weight was distributed across the new truss system).

Seventeen months after construction began, an expanded Tyler Mall officially opened on October 17, 1991 as the newly-christened Galleria at Tyler. Shoppers eagerly welcomed the doubling of mall shops (from 85 to 160), more parking and, of course, the long-awaited Nordstrom**.

Plans originally called for two more department stores (for a total of 6), one of which was to be Robinson's. However, the 1993 merger with May Co. -- resulting in Robinson's-May -- altered those plans. To date, neither the 5th nor 6th department stores have yet to be added. (In fact, the 2006 consolidation of Robinson's-May into Macy's resulted in Macy's relocating to the opposite end of the mall into the former Robinson's-May building.)

In 2001, Barnes & Noble replaced the original United Artists cinema located on Hughes Alley adjacent to the 91 Freeway. The theater, which originally opened with 2 theatres, was quickly doubled to 4 shortly after the mall opened. A 1978 proposal to double again to 8 screens failed to receive city approval. By the mid-1990s, the small theater was struggling to compete against the rise of mega-multiplexes. Various mall expansion plans floated in the late 1990s and early 2000s envisioned the UA 4 being replaced with a modern multiplex (including plans for a subterranean version).

2006/07 - Expansion


In July 2006, the Galleria at Tyler embarked on its third major expansion. The plans, which are taking place at out-parcels at opposing ends of the mall, include a multiplex theater, restaurants, additional retail and an expanded parking structure.

First to open in late 2006 were The Cheesecake Factory and PF Chang's restaurants, both on the south end of the mall. And by July 2007, work was well underway at the north end of the mall property for what is being dubbed "North Village," which will house an AMC 16 theater multiplex, Elephant Bar and Yard House restaurants, a Robbins Bros. store as well as additional shops. Architects for the project are MBH Architects of Alameda, CA. Completion is slated for late 2007.

Elsewhere in the mall, the tenant mix continues to be updated. Recent additions include specialty shops the likes of Metropark, LoveSac, Coach and Aldo. In November 2007, Swedish fashion retailer H&M is set to open a 20,000 sq. ft. store at the mall's north end.

Yet to be determined is the fate of the distinctive 3-story, former Broadway/Macy's department store located near the "North Village" expansion. The building's cantilevered style of architecture showcases department store flair and design from a now bygone era. Its unique design was used only one other time for a sister store*** that opened in 1972 in Citrus Heights (Sacramento), Calif. (Correction: A third version of this design was used for a Fresno, Calif., Weinstock's store that also opened in 1970.)

Speculation for the now vacant building ranges from signing another department store -- such as Macy's sister store Bloomingdale's -- to revamping the 164,000 sq. ft. interior into micro shops (which, at the very least, would preserve the building). Another possibility, of course, is a complete tear down for further mall expansion. Though we'd definitely hate to see a vacant anchor for an extended number of years, we'd also hate to lose such an iconic architectural landmark. Moreover, what would become of the time capsule buried in 1970 by The Broadway, which states it's to be reopened in 2070?

We suspect only time -- and future department store mergers -- will tell.

Related


2006
Macy's (south)

2006
Macy's (north)

2006
Nordstrom



2007
J.C. Penney

2006
Interior view


* 1988 / Greater Riverside Chamber of Commerce
** 1991 / Nordstrom, Inc.
*** Photo courtesy of Jim Van Schaak

Sources: Galleria at Tyler, General Growth Properties, Donahue-Schriber, City of Riverside, The Press-Enterprise, Riverside Public Library, Greater Riverside Chambers of Commerce


Then & Now - Galleria at Tyler

|

Since its opening as the single-level Tyler Mall in 1970 and re-christening as the two-level Galleria at Tyler in 1991, Riverside's primary shopping center remains one of Inland Southern California's top retail destinations. Currently undergoing its third major expansion, the Galleria at Tyler has flourished as both the city and the Inland region have grown and prospered.

Below is Part 1 in a brief history of the Riverside mall, which is currently owned and managed by General Growth Properties, Inc.

1976-tyler-02c-162.jpg
QUICK FACTS - 1970
Opening: October 12
Cost: $45 million
Anchors: The Broadway,
JCPenney, May Co. (1973)
Stores: 85
Size: 880,000 sq. ft.
Land: 66 acres
Developers: Ernest W. Hahn,
Broadway-Hale, May Co.
Mall Architect: Jon Jerde of
Burke, Kober, Nicolais and Archuleta,
A.I.A., Los Angeles


Scale model for The Broadway
Architect: Charles Luckman Assoc.
(Courtesy of Jim Van Schaak)


Architect's rendering of JCPenney


@1976
Interior
1976 / GRCC


@1976
Exterior
1976 / GRCC


@1988
Tyler Mall
1988 / GRCC

1970 - Tyler Mall

Although the Tyler Mall did not open until October 1970, development of it began in 1965 as representatives from regional and national department stores began taking interest in two competing mall developments proposed for Riverside.

The first proposal, a 66-acre development by Beverly Hills-based Hunter Penn, was planned for the southeast corner of Magnolia Avenue and Tyler Street. The three-anchor, enclosed shopping center was preferred by two department stores, May Co. and Los Angeles-based The Broadway:

Broadway and May Co. executives say they plan to begin building department stores on the 66-acre Hunter Penn shopping center site at Magnolia and Tyler in Riverside in late 1966 or early 1967.
The Press-Enterprise - Sept. 9, 1965

The second proposal, which was approximately 2 miles northeast of the Tyler site, was a 113-acre development planned for the southeast corner of Magnolia Avenue and Monroe Street on land that comprises a portion of California Baptist University. Proposed by Riverside-based Marcus W. Meairs Co., "Magnolia Mall" was conceived as a four-anchor, enclosed shopping center and also gained the interest of two department stores, JCPenney (which had a stand-alone store downtown) and Los Angeles-based Buffum's:

...J.C. Penney Co. announced that a lease is likely to be signed soon to locate a $6 million store at the 113-acre Magnolia Mall...

On Sept. 4, Buffum's Department Stores revealed that Meairs has a letter committing Buffum's to a store at the Magnolia Mall center if certain other major stores also become tenants.
The Press-Enterprise - Nov. 13, 1965

Retail experts at the time agreed the city could not support both proposals, particularly with two similar-sized malls also proposed nearby in San Bernardino (Inland Center) and Montclair (Montclair Plaza). Likewise, those proposals included May Co. and Broadway stores, with the Montclair site also controlled by developer Hunter Penn.

In mid-1966, both The Broadway and May Co. bought out Hunter Penn's interest in the Montclair and Riverside sites with the Tyler property reportedly costing $2 million, or an average of $33,000 per acre.

Although Riverside originally approved zoning for both the Tyler and Magnolia malls, which actually led to a delay in construction, the Tyler site eventually became the preferred site. Its location on what was then sheep grazing land sat adjacent to the Tyler Street exit off the Riverside Freeway.

With the delays, initial site preparation and development of infrastructure did not begin until early 1968. And in February 1969, with Los Angeles-based developer Ernest W. Hahn now on board, plans were officially released:

Plans for immediate construction of a $45 million regional shopping center, officially named Tyler Mall, at Tyler and Magnolia in Riverside were formally made public...

...participants are Broadway-Hale Stores Inc., May Co., J.C. Penney Co., and Ernest W. Hahn...
The Press-Enterprise - Feb. 5, 1969

Major construction began in October 1969 with the mall officially opening one year later on October 12, 1970*, ushering a new era of shopping to Riverside. Already familiar with the mall concept via the 1956 opening of the outdoor Riverside Plaza -- one of the first mall-like developments within Southern California -- the city welcomed this new enclosed version with open arms -- and open pocket books.

With 68 original stores (soon to be 85), including two department store anchors (The Broadway, JCPenney, plus a third pad) and a 61,000 square foot, two-level F.W. Woolworth, the 800,000 square foot Tyler Mall was nearly twice as large as its older cross-town cousin. Several exterior buildings, including a twin theater (United Artists), free-standing bank (United California Bank), two restaurants (Howard Johnson's, Farrell's Ice Cream Parlour), two auto centers (JCPenney, Broadway) and a gas station rounded out the property.

After a three-year delay in finalizing a new interior prototype, the May Co. building opened in July 1973, anchoring the south end of the mall. Containing a restaurant and cocktail lounge, the $5.5 million store was among the first stores to introduce the company's new retailing concept.

With the exception of The Broadway and May Co. buildings, the mall's original exterior was rather conservative, uniform and perfunctory. Rough textured, beige brick dominated the overall look with walls hiding the exterior utility corridors. Four entrances, two on each side, graced the north and south ends of the mall near the department stores. At the center of the 1000-foot linear mall was a short corridor housing more stores and the main entrance**, which faced west toward Tyler Street (where Nordstrom stands today).

Of particular interest was the striking architecture of The Broadway building. Designed by Los Angeles-based architectural firm of Charles Luckman & Assoc., the building's cantilevered*** design remains unique even today. Also of note, was the store's interior. Designed by Jim Van Schaak, the interior was honored as "Department Store of the Year" in the national "Store Interior Design" competition. (In late 2006, the building was vacated by Macy's for the freeway-friendly Robinson's-May building. As of mid-2007, plans for reusing the building are pending.)

Unlike the exterior, the mall's original interior** had a bit of late 60's flair, albeit with a modernist touch. Colorful skylights, hanging light clusters, abstract, high-gloss flooring, bark-filled planters and wooden, semi-circular benches added a whimsical touch to the mall.

For much of the 1970s and 1980s the mall performed well, but many felt there was at least one missing element -- an upscale department store. Although Buffum's initially appeared interested in the market in the late 1960s and Bullock's considered a store in 1980, economic conditions -- and eventual mergers -- kept both from making firm commitments:

"...we're interested because of the population growth and eventually we'll get there."
Bullock's executive
The Press-Enterprise - Sept. 22, 1980

In 1987, following strong population growth in the region and a successful 1986 opening at a newly-expanded Montclair Plaza, Seattle-based Nordstrom began showing interest in Montclair's sibling mall in Riverside, which was also working to expand. However, shoppers in Riverside would have to wait a few more years as obstacles threatened to derail the proposed expansion.

Continue to: Part 2

Related


1969
Site Plan
(1969 / RPL)

1976
Interior
(1976 / GRCC)

1985
Interior (remodeled)
(1985 / GRCC)


1985
Advertisement
(Donahue
Schriber)

1990
Signage
(Donahue
Schriber)
grcc-1990-tylermall-02c-450.jpg
1990
Main Entrance
(1990 / GRCC)
grcc-1990-tylermall-01c-600.jpg
1990
Advertisement
(Donahue Schriber)


* 1970 / RPL
** Greater Riverside Chamber of Commerce
*** Courtesy of Jim Van Schaak

Sources: Galleria at Tyler, General Growth Properties, Donahue-Schriber, City of Riverside, Riverside Public Library, The Press-Enterprise, Los Angeles Times, "Colony for California" (Tom Patterson), Greater Riverside Chambers of Commerce


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